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Editor'S Choice - 2024

New brand

IN THE WEEKLY RUBRIC "NEW BRAND" Wonderzine presents young designers and tells where and how you can buy their things. Our heroine this week is Carly Rosenbrook, these days showing the capsular line of dresses at New York Fashion Week. Sustainable - and in Russian it is "sustainable" - a term that helps determine whether brands care about the environment or not.

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IN THE WEEKLY RUBRIC "NEW BRAND" Wonderzine presents young designers and tells where and how you can buy their things. Our heroine this week is Ksenia Hertz, who creates simple dresses, sweatshirts and skirts of geometric cut. Notable designers outside of Moscow and St. Petersburg can be counted on the fingers.

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In RUBRIC "HOW TO COLLECT A COSMETIC" we tell about interesting cosmetics - cheap, expensive, rare, beloved by makeup artists and bloggers, suitable for simple and complex make-up - and accessories for it. Rob Calcraft was thinking of opening up organic KFC, but instead he started making cosmetics. Cooperating with his friend and long-time advertising colleague Anthony Buck and cosmetologist Colette Haydon in 2000, he founded the brand of bio-cosmetics REN.

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IN THE WEEKLY RUBRIC "NEW BRAND" Wonderzine presents young designers and tells where and how you can buy their things. Our hero this week is Yuri Pitenin, founder of the Saint-Tokyo brand in St. Petersburg. Own brand Pytenin founded in 2012. Its name Saint-Tokyo refers to two important cities for the designer: Yuri spent much of his youth in Japan, and studied in St. Petersburg at the University of Technology and Design.

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IN RUBRIC "NEW MARK" we present young designers and tell you where and why you should buy their things. Our release this week is dedicated to the Russian brand E404. Its founders, Artyom Bryukhov and Ksenia Cheremnova, are part of a new generation of designers who know exactly what their peers want. If two years ago the phrase "he is just a good stylist" sounded like an insult to the designer, now, in the era of social networks, everything is exactly the opposite: the ability to stylize is a huge plus.

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We have launched a rubric in which we talk about interesting cosmetics - cheap, expensive, rare, beloved by makeup artists and bloggers, suitable for simple and complex makeup - and accessories for it. Marku was founded by makeup artist Jenin Lobell twenty years ago. The title is a complicated story: in Italian, stilare means “writing with a pen,” and the official website of Stila says that “every woman’s makeup should be unique, as should her painting”.

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IN THE WEEKLY RUBRIC "NEW BRAND" Wonderzine presents young designers and tells where and how you can buy their things. Our heroine this week is a Korean woman, Hyun Xie, who created leather bustiers with asymmetrical skirts and coats and fur coats with crosses. Students of famous schools - the main hope of fashion - are especially interesting to follow: they often do not even think about commerce and show unbanal design.

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In RUBRIC "HOW TO COLLECT A COSMETIC" we tell about interesting cosmetics - cheap, expensive, rare, beloved by makeup artists and bloggers, suitable for simple and complex makeup - and accessories for it. Russian manufacturers have unsuccessfully mastered the niche of cosmeceuticals. We have already told you about the Mirra brand with a twenty-year history, and today we will describe its younger sister Librederm.

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IN THE WEEKLY RUBRIC "NEW BRAND" Wonderzine presents young designers and tells where and how you can buy their things. Our heroes this week are the young Russian brand Le Charlatan, specializing in socks and golf. The brand Le Charlatan was launched a year ago, and its first collection included white socks with simple tags: "Focus on me", "New shit", "420", "World" and "Time".

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IN THE WEEKLY RUBRIC "NEW BRAND" Wonderzine presents young designers and tells where and how you can buy their things. Our heroine this week is young Russian designer Zhenya Kim, whose collections can already be found in the Index store. Zhenya Kim is inspired by Asian culture, which is immediately noticeable.

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We have launched a rubric in which we talk about interesting cosmetics - cheap, expensive, rare, beloved by makeup artists and bloggers, suitable for simple and complex makeup - and accessories for it. This time we describe the brand Kat Von D and its founder. Kat Von Dee - tattoo artist, gallery owner and author of books.

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In RUBRIC "HOW TO COLLECT A COSMETIC" we tell about interesting cosmetics - cheap, expensive, rare, beloved by makeup artists and bloggers, suitable for simple and complex make-up - and accessories for it. The collective image of an ordinary Korean brand is formed, perhaps, by three elements: strange ingredients like donkey milk, cheerful and inexpensive-looking packaging and an unusual form factor (we recall round moisturizing patches exclusively for cheeks and a shadow pencil for tinting the parting).

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In RUBRIC "HOW TO COLLECT A COSMETIC" we tell about interesting cosmetics - cheap, expensive, rare, beloved by makeup artists and bloggers, suitable for simple and complex makeup - and accessories for it. Californian Chris Burchby, as often happens, pushed the experience of his family to fight the effects of ultraviolet radiation: he decided to look for the scars of his parents, both of whom survived the melanoma.

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IN THE WEEKLY RUBRIC "NEW BRAND" Wonderzine presents young designers and tells where and how you can buy their things. Our heroine this week is the French Annelise Michelson, the founder of the jewelry brand of the same name. Her chokers, razors and toothed rings today are FKA twigs and Karin Roitfeld.

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IN THE WEEKLY RUBRIC "NEW BRAND" Wonderzine presents young designers and tells where and how you can buy their things. Our heroine this week is the heiress of the Fendi fur empire, the Italian Delphine Delettre, who launched the name brand jewelry. Delphine Delettre comes from the Fendi family and today could assist Karl Lagerfeld.

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IN THE WEEKLY RUBRIC "NEW BRAND" Wonderzine presents young designers and tells where and how you can buy their things. Our heroes this week are the founders of the Agi & Sam unisex brand, the British designers Agi Mdomulla and Sam Cotton, who managed to create a collection for Topman and receive a British Fashion Award for the best young menswear brand.

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IN RUBRIC "HOW TO COLLECT A COSMETIC" we tell about interesting cosmetics - cheap, expensive, rare, beloved by makeup artists and bloggers, suitable for simple and complex make-up - and accessories for it. The Klorane brand is part of the largest French pharmaceutical complex, Pierre Fabre. It was created in 1961 by pharmacist Pierre Fabre, who for several years managed to unite several widely known brands under his wing: Ducray, Avène, A-Derma, Elancyl, Galénic and, in fact, Klorane.

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