Trend: Clogs

The trend is a weekly heading telling about popular fashion trends and showing where they came from and how they are interpreted on the catwalks and on the street.

Clogs (clogs) - shoes on a high wooden platform with a massive heel, decorated with metal rivets.

The peak of the popularity of the clogs - the national European wooden shoes - came at the end of the 60s, on a wave of love for ethnics and everything natural. On eBay, and now you can buy wooden shoes like those worn by Janis Joplin. Nobody thought that they would return, but at the Chanel spring show Karl Lagerfeld released Lara Stone and Sasha Pivovarova on the catwalk in clogs with the company logo and said that "this is fashionable again." After that, democratic brands like Zara and Topshop also showed up, having presented their version of the famous couple in less than a month and a half.

^{1. Ugg Clogs2. Shoes from the show Viktor & Rolf FW 20073. Lookbook A.P.C.4. Celine Clogs5. Blogger Rumi Nili in Miu Miu Clogs6. Actress Ann Shirley in a photo shoot for Photoplay, 19397. Love Magazine Editor-in-Chief Katie Grant in Louis Vuitton shoes8. Alexa Chung in Chanel clogs9. Shooting from the Russian magazine Elle, February 201010. Miu Miu Clogs11. Photo of Chanel Clogs from Jak & Jil Blog12. Archival photography, Vienna, approx. 193313. Miu Miu Clogs14. Chanel SS 2010 show}

Now the clogs are everywhere: optimistic colors and the smell of fruit gum from Melissa, with a print of kittens and swallows on satin from Miu Miu, minimalist Celine, comfortable Ugg and aggressive Opening Ceremony. Companies that have long been producing prototypes of peasant shoes — for example, Nina Z, Cape Clogs, and Swedish Hasbeens — are booming, and Tommy Ton and Rumi Neely post photos of their products on their blogs.

^{1. Clogs Swedish Hasbeens2. Michelle Williams with her daughter Matilda3. Models Colin Corby and Mona Grant in Seventeen magazine, 19694. Celine Clogs5. Melissa Clogs6. Lookbook View the No 67. British Vogue, March 20108. Swedish Hasbeens Advertising Campaign9. Mary-Kate Olsen in Chloe Clogs10. Kurt Geiger Advertising Campaign}

The ardent opponents of the clogs (and such a great multitude) predict them a quick oblivion, but it hardly worries the it-girls Alex Chang and Peaches Geldof - in an interview the girls admit that they cannot be separated from their favorite clogs. If we take into account the popularity of all natural and the prefix "eco", this trend may well survive more than one season.