What you need to know about Korean creams and masks Dr. Jart +
IN RUBRIC "HOW TO COLLECT THE COSMETIC" We talk about interesting cosmetics - cheap, expensive, rare, beloved by makeup artists and bloggers, suitable for simple and complex makeup - and accessories for it.
The collective image of an ordinary Korean brand is formed, perhaps, by three elements: strange ingredients like donkey milk, cheerful and inexpensive-looking packaging and an unusual form factor (we recall round moisturizing patches exclusively for cheeks and a shadow pencil for tinting the parting). Dr. Jart + does not fit into it. It is sharpened not on the mass market, but on a more prosperous and thoughtful consumer, who can be attracted not by the wealth of the product range, but by a pronounced scientific approach to business. At the same time, the brand manages to maintain a balance between seriousness and openness, not least because of its laconic packaging (which resembles the individualist brand Glossier) and cooperation, for example, with New York Fashion Week.
International success (and he already has) came to the brand rather early: it was founded only 11 years ago. In 2001, a dermatologist, Son Jae Jung, thought about developing his own cosmetics - by that time he had already received the title of doctor of medical sciences and ran his own clinic. Jong was lucky: entrepreneur Jin Uk Lee was inspired by a friend's plan and helped him build a business. In 2004, Dr. Jart + entered the market with the first sub-brand Dermaster, which at first could only be found in dermatological clinics. A year later, the brand presented a care for the mass market - in a sense, more understandable and convenient for most consumers, but still based on the development of a team of 15 dermatologists, which Jeon gathered.
Today, almost half of the range of Dr. Jart + make up masks: tissue, clay, moisturizing, toning and others. For the first acquaintance with the brand, perhaps, such tools are ideal: they allow you to check compatibility and do not force you to change the existing system of care. BB creams have become another trump card: they were launched back in 2006, and since then they have replenished the line with more or less toning agents that, like real Korean BB, take care of the skin. If you are willing to trust Dr. Jart +, you can look at the nutritional lineup Ceramidin or moisturizing Most Moist - in late autumn and winter, they are the most. For problem skin there is a separate, with a talking name Ctrl-A. By the way, we advise you to read the site Dr. Jart + - he quite pulls on a full-fledged resource about cosmetics and lifestyle.
Buy Dr. Jart + easier online stores Ile de Beaute or Sephora. Prices are lifting: most of the funds cost 2-3 thousand rubles, and some masks are sold separately and will cost 500-900 rubles.
Photo: Sephora
