Designer Pavel Petel about hygge and favorite cosmetics
For "Available" we study the contents of beauty cases, dressing tables and cosmetic bags of interesting characters to us - and we show all this to you.
Oh happiness and comfort
The term "Hugge" I use only to make it clear to all that I don. Because in the style that has become fashionable last summer, I have been living for several years - I developed it after panic attacks and anxious neurosis. Looking at my old photos, ten and fifteen years old, I noticed that always there were always attributes of coziness next to me: a candle, a beautiful cup. I decided to share my findings with people - and at the same time, the fashion for the Hugge lifestyle arose, so I began to use it for promotion.
In fact, I have one theme - this is happiness. Of course, this is only the tip of the iceberg: a good personal life, material condition, security - all this is necessary for us to feel good. Now, every time I upload photos in a chebbi-chic style, people often say that it relaxes them. I felt that my physical and psychological state can really be controlled by creating the right atmosphere at home or at work. About this, few people think, but it works.
If we create a peaceful atmosphere with the help of decor - it can be Scandinavian minimalism, country music, whatever - it will be easier for us to control our internal state and cope with anxieties. A good habit is the ability to concentrate on beauty. Even if I am somewhere where I don’t like anything, I’ll still find a beautiful point, I’ll look at it and feel great. I have enough lit candles to feel comfort.
About care
I am not able to do a make-up and never in my life I even applied a concealer on my own. Before meeting with my director, Sergei Ostrikov, I was a typical man from a provincial town with dry elbows, rashes and dandruff - it turned out that you can work with it if you want. As a teenager, when I had acne, my mother took me to a cosmetology clinic. The doctor said that I should buy a lot of money from him for a lot of money, go through the procedure - none of this helped. Unfortunately, in small towns there is no culture in which parents can calmly tell a child that you can take care of yourself and how to do it.
Now I have a simple three-step care; I have very oily skin, thanks to which, by the way, for a long time there was not a single wrinkle. In the morning and in the evening I wash my face, exfoliate my skin and apply a moisturizer. With the skin of the body, too, everything is simple: I put a butter, I like dense oily textures.
About searching for images
Without knowing it, I created new cultural projects, changed fashion. I had many different stages in my life, this is pure postmodernism. Already after a while I understood from instagram that many people were following me — from Jeremy Scott to the editors of Russian magazines, some imitated me. I can not say that I took everything from outer space: just like Andy Warhol, for example, I was inspired by the outside world. I just have a look.
When I worked as a graphic designer, I looked at the image and asked: "How do they make this gradient? How can I do the same?" I was told that it was not a gradient - it was just the light that fell so. The world I perceive does not exist, but I see it and imitate what I see. So I had unusual images: a combination of masculinity and femininity, a combination of heels, make-up and beard. This, by the way, was born very simply: it was necessary to put on makeup, and since I was not too serious about the project, I didn’t want to shave my beard for it. I was then often compared to Conchita Wust, but this is different: she has a feminine style, and my own image was masculine - I was a man with makeup before it became habitual.
For me, it was art, entertainment, something fun and kind. Nevertheless, I do everything for people, and if people around you do not want to accept it, then I will not try. Today, men are becoming the faces of world-renowned cosmetic brands, but when I started, the world was not yet ready for this - my image changed because I ran across a wall of misunderstanding. They were not ready for my heels until the same Lady Gaga appeared. The world was shocked by a beard with make-up, and then someone else unwound this image.
About taking care of yourself
It all depends on what you want, on your capabilities and condition. I'm training now, and I have a goal to lose weight. When I stopped keeping fit with sports drugs, I had to change my lifestyle. At first I lost weight, then I recovered a lot, and I needed to rebuild something in order to be in good shape without such support. When I wake up, I immediately drink two glasses of warm water without gas. Then I eat, I try to do it often and in small portions. I do not use the car and do not take the subway. I often walk on foot, from the Exhibition of Economic Achievements to Moscow State University - this is normal for me, I love a mobile lifestyle. Gym I visit two or three times a week. I do not sunbathe in the sun and in a solarium - once everything was different. And, of course, I try to maintain a good mood.
I repeat that there is no good physical health apart from a good psychological state. So that you do not hurt, so that you have the strength to do your favorite things, you need to feel calm, stop rushing somewhere. There are always some temptations in front of us. When I decided to open a Hugge shop, they began to compare me with competitors, as if this was supposed to make me worry. But I started a business not for the sake of pursuit of profit, but in order to be happy - and for this I cannot do what is unpleasant for me. My philosophy is that we are all one. I will never grow old, because I will look at young people and rejoice: if we are all one, then why should someone be jealous?
