Best of the year: Katya Fedorova advises a site about fashion
2015 IS FITTING THE END. It would not be an exaggeration to say that the year turned out to be saturated, including culturally. To dot the “and” and make sure that nothing important had passed by, we asked experts in various fields to tell about the brightest books, films, albums and other cultural events. In the eighth issue, the journalist and ficher director of the online magazine The Blueprint, Katya Fedorova, talks about the Business of Fashion website, which this year consolidated the title of the main publication on fashion in the Internet space.
Katya Fedorova
featured director of the online magazine The Blueprint
Last ten years every morning I first opened the website of the main newspaper of the fashion industry - Women's Wear Daily. In 2015, for the first time did not update the subscription. I just realized that more and more often for news, interviews, analytics, opinions of professionals and other information that is important for everyone who works with fashion, I go to Business of Fashion. The resource, which began as a regular fashion blozhik of the former McKinsey consultant with Harvard education Imran Amed, quickly became an indispensable part of the morning routine of designers, journalists, media managers and CEO fashion holdings.
I appreciate this site for not only reporting on the current length of the skirt, but analyzing the trends that drive the industry with a global turnover of more than 1 trillion dollars. The BOF contributors pool includes legendary critic Tim Blanks, 79-year-old pillar of fashion journalism Colin McDowell, former chief editor of Fashionista.com Lauren Sherman, and pioneer of fashion blogging Suzanne Lau (Suzy Bubble) - in short, people you can trust.
In addition to articles exploring topics from the future publishing house Condé Nast to falling sales of luxury brands in the strategically important Chinese market, and interviews with people who are really interested in rummaging in their head, BOF continues to grow useful headings, projects and lists. For example, the annually updated list of the most influential people in the industry is BOF 500. Or the BOF Education platform launched this year, combining the ranking of the best specialized educational institutions with expert advice and other information useful for applicants. By the way, for beginners, a series of fascinating historical excursions about cult figures of the fashion world will be interesting.
More than 150 companies from all over the world signed up for the BOF Careers recruitment service in the first week of operation. Here you can also follow the significant personnel changes or current vacancies. Not so long ago, BOF announced Voices, a forum that will bring together leading fashion professionals in a series of lectures, discussions and events aimed at both sharing experiences and discussing the concerns of all issues: the stagnation of the global economy, ethical and green production issues and the print crisis. MASS MEDIA. The first time it will be held in December 2015, and, although only those invited by Amed will be able to get there, I very much hope that the main theses on its results will appear in the public domain.
Yet my favorite section of the site is a daily digest of the most important articles from the business and fashion press. In an era when an endless informational flow threatens to cover us with a head, to have a brief authoritative compilation, thanks to which you remain aware of all important events without spending half a day scrolling news feeds - for me this is priceless.