Balenciaga cruise collection in the shooting of SVMoscow

EVERY DAY IN THE WORLD APPEARS BEAUTIFUL OR IMPOSSIBLE BEAUTIFUL THINGS and some of them can be watched endlessly. Or at least a couple of minutes - to unload the brain, escape from the routine and let your eyes rest.

SVMoscow - the first of those who bought the well-known Vetements brand in Moscow. Since then, a real friendship has emerged between the store and the designer team of Demny Gvasalia. Together they released limited sweatshirts: first with the inscription "Zemfira", and then with a sickle and a hammer. It is not surprising that Balenciaga also exists in the assortment of the store, in which Demna Gvasalia has been a creative director for just over a year. About rethinking the French fashion house Vogue writes laudatory reviews, and things from collections - such as huge down jackets and jackets with hypertrophied shoulders - become a hit, which is copied by all and sundry.

The first Balenciaga cruise collection under Demne - striped dresses in the floor, caps, iconic bags, similar to the shuttle - also deserve all the attention. The official lookbook appeared at the end of October, and now you can look at the shooting with these things that SVMoscow did. The store pays great attention to the visual side of its work and often makes videos or photo stories about selling brands. It is especially pleasant that the photographer Eric Panov and her stylist Margarita Zubatova collaborated with our publication more than once.