American stamps in Moscow stores
Wonderzine begins to tell and show local brands that are sold in stores in Moscow. This time we are talking about seven designers from America: from the commercially successful and already accomplished Diane von Furstenberg and Mark Jacobs to the mass-market brands Gap and Wrangler.
Rag & bone
Dress rag & bone (24 680 rubles) Store address: Bosco Pi Corner, "Spring", st. New Arbat, 19 +7 (495) 660-05-50
rag & bone is the mark of David Neville and Marcus Wainwright. The guys started the brand, because they could not find good jeans, and initially specialized in denim. For 10 years, they have turned their brand from another manufacturer of jeans to a brand whose shows are waiting for more than others. rag & bone is loved for wearable items with interesting details that, according to numerous reviews by fashion critics, perfectly convey the spirit of New York. Rag & bone has a democratic line / JEAN, for advertising which models take pictures of models.
Marc by marc jacobs
Marc by Marc Jacobs shirt (11,440 rubles) and Marc by Marc Jacobs skirt (17,679 rubles) Vans sneakers Store address: Corner Bosco Pi, "Spring", ul. Novy Arbat, 19 +7 (495) 660-05-50 Vans "Metropolis" Leningradskoe Highway, 16a, p. 4
Marc Jacobs is another American, to whom the global fashion industry has a lot of credibility: since 1997, he has headed the design team of Louis Vuitton. At the same time, Jacobs has time to work on two of his own brands - Marc Jacobs and Marc by Marc Jacobs. The second one needs to be watched especially carefully: not so long ago, British designers Katie Hiller and Luella Bartley took up her rebranding. Apparently, Jacobs and his business partner Robert Duffy realized that the youth clothing line needed fresh breath. However, uncomplicated printed items and jewelry by MJ and so enjoyed good demand, judging by the number of line stores around the world.
Alexander Wang
Alexander Wang Dress and Alexander Wang Shoes Store Address: Podium Concept Store ul. Kuznetsky Most, 14 +7 (495) 621-81-71
Designers from America, who were called to direct the French fashion houses, can be counted on the fingers of one hand. That is why Balenciaga creative director Alexander Wang can be called one of the most influential people in the American fashion industry. Apparently, he liked the leadership of the French company a combination of artistic and commercial approaches. In his collections, Wang combines sports and street styles. As part of the main line, he produces sophisticated dresses with perforations, and basic T-shirts and shorts from the second line T by Alexander Wang are available to a wider range of buyers. Now Vang is expanding his empire: he has launched a collection of items for everyday life, like lighters and ashtrays, rumors about a full-fledged cosmetics line.
Diane von furstenberg
Dress Diane von Furstenberg (17 800 rubles) and clutch Diane von Furstenberg (9 400 rubles) Store address: Boutique Diane von Furstenberg st. Kuznetsky Most, 7 +7 (495) 621-90-40
The story of Diane von Furstenberg is classic: she successfully married, but the character did not allow her to remain idle - she decided that she wanted to be a strong and successful woman. So von Furstenberg launched her own brand and in 1974 created the famous dress with the smell, which immediately became a landmark for that era. A Belgian American woman briefly suspended work on the brand, but revived it in the late 90s. Since then, her collections dominated femininity, as it was in the 1970s. The designer shows branded wrap dresses and overalls, which are covered with graphic prints and floral patterns from the archives of Diane von Furstenberg. Diana also collaborates with Current / Elliott and Gap and is the president of one of the main organizations in fashion - the Council of Fashion Designers of America.
Proenza schouler
Proenza Schouler jacket and Proenza Schouler skirt (price on request) Store locations: Podium Concept Store ul. Kuznetsky Most, 14 +7 (495) 621-81-71 Vans "Metropolis" Leningradskoye Highway 16a, p. 4
In 2002, the graduates of the fashion school Parsons Jack and Lazaro, who had interned with Mark Jacobs and Michael Kors, founded their own brand, Proenza Schouler (these are the maiden names of the boys' mothers). The fashion director of Barneys Julie Gilhart literally made up the brand and started the production: in her opinion, even then the duet's works looked professional and not student-like. Since then, McCullough and Hernandez each season show their ability to work with materials handling techniques. Their ready-to-wear collections are compared to haute couture clothing — dresses made of pieces of various fabrics with prints and perforations are so skillfully made. That's why Proenza Schouler clothes are expensive: at the price of one jacket or skirt, you can buy three bags of PS1.
Wrangler
Shirts in a cage (3 150 and 2 100 rubles), a denim shirt (4 410 rubles) and jeans (5 040 rubles) - all Wrangler Store address: Wrangler Shopping Center "Golden Babylon" Mira Ave, 211 +7 (499) 650-81-24
In America, there is not one big company focused on denim. The first to come to mind is the Levi's brand, but lately the Wrangler has come to its heels. The brand begins to work actively with new technologies: for example, he recently released jeans that are moisturizing the skin of his feet, which can be bought in Russia. At the same time, the company does not forget about the roots - it created the form for the NASCAR race participants, and now it releases the Denim Performance functional line, advertised by Formula 1 driver Kimi Raikkonen.
Gap can be called one of the key mass-markets of America - along with the brands Abercrombie & Fitch, Forever 21 and Target. The brand appeared in San Francisco in 1969: the brand-name jeans model Gap is named this year. Mark is recognized not only by denim trousers, but also by simple sweatshirts worn by Victoria Beckham with Kanye West, and old men from California. Perhaps, in Gap it is necessary to go just for the basic things of good quality.