Experiment: Why there is no longer the concept of "bold makeup"

Makeup is freedom. The main thing in it is to listen to yourself, and not others, because everyone has their own ideas about beauty and courage. For some, the risk of starting the morning with bright lipstick, for others without self-makeup, is a feat. To prove that there are no universals, Clarins and I decided to do an experiment. To do this, on the first day, the international brand makeup artist Olga Komrakova made a nude make-up for the three heroines. The girls posted photos of their images on the social network and asked the subscribers to think about how they would complement their make-up, so that it becomes bolder. The next day, the heroines tried on the most interesting ideas - from red arrows to cosmic Smokey Aiz - and shared their impressions.

Heroine

Ksenia Dukalis

DJ and co-founder of Belong Communication Agency

Julia Prudko

The owner of the PR-agency June & July

Olga Smirnova

Beauty blogger, MakeupMania.ru

Ksenia Dukalis

I am for any experiments, but only if they emphasize the merits, and not just attract attention. In general, I feel great in the image of a young Priscilla Presley, and without a gram of makeup.

Cool and pretty simple makeup. The red arrows are me at 100%. Saved it to Pinterest as an idea for the next party. But I could walk like that day. Driving for me is a radically new option. I learned about it only because of this experiment. I do not feel that this is mine, but I would go to a party in the style of the 70s. This makeup I associate with the New Year. If I celebrated it in Strelka, the image would be exactly that. My eyes are swampy green, so terracotta tones perfectly highlight their color. The result was a rock and roll image in the style of Kristen Stewart. We with the make-up artist liked the idea of golden mascara. True, we decided that it was too simple, and we came up with golden arrows. An accent that will make any look more unusual. Julia Prudko

For any image, context and relevance are important. For example, I am ready to try on an unusual art make-up for a conceptual photo shoot, but in life I wouldn’t like to go with some pink eyebrows.

I really liked the long arrows. You can draw them during the day, which I always have in a violent evening with social events. Universal option. I love wine lipstick. They are suitable for dinner with friends, and for the office. Only I would not combine them with golden shadows. I do not know how to wear so many glitter in everyday life. But you can try the theme party. I will not do this makeup every day - for me it is a little strange. But for a solemn evening event with a black tie dress code - that's what I need. I like the underlined cheekbones, but this option is too bright for me. In life, I would not make up so much, but for shooting - quite. Olga Smirnova

I always experiment: for example, I really like makeup with blue, green or yellow lips. But I still would not trade my favorite wine lipstick for anything. I wear them even at ten in the morning. For some, this is wildness, but for me it is not strange.

I fell in love with purple eyebrows. This is cardinal, but as it turned out, mine. Muffled purple looks interesting and not defiant. There was a time when I wore Smokey every day, but now I prefer brown and golden shades. For me, this is a bold, but interesting make-up. It turned out boldly and even boldly. Smokey with silver is a beautiful make-up, but a reason is needed for it. In the fall and in the winter I like to use bright blush to make my cheeks burn. I prefer clothes in a light gamut, and I like how pastel and juicy complement each other. I have long had to patent these shades - absolutely my gamma. When I have bright lips, I exist.