So bad that is already good: The return of the fashion of the 2000s
Unlike the 90s, which most associate with noble minimalism, the 2000s, with their luxury, challenge and excessiveness, are remembered, rolling their eyes. The world is moving in rapid steps - does it make sense to hide photos from R'n'B parties, where you have cargo pants and corduroy? Perhaps your children will show them to their friends with exactly the same pride as we are now showing photos of the youth of our parents. But is it soon worth waiting for the return of fashion in the 2000s? We believe that they are already here. And here is the evidence.
2001, the VMA award ceremony - happy (as it turned out not so much) and tanned Britney Spears dances with a huge python around her neck. Before her severe breakdown, she is still five years old, and a blond mist of hair extensions, piercing in the navel, micro-shorts on her thighs, rhinestones and stones - at that time the quintessence of mass fashion. Pop stars have always been the main indicator (or the legislator, as lucky) the fashion of the era: the girls who followed the spirit of the time, dressed in zero that way.
Another episode of the same evening that went down in history is Britney and Justin Timberlake's “pair” denim total bow on the red carpet. Denim all - monochrome in its literal reading, diluted only with accessories in the form of a choker on the neck and a belt with Medusa Gorgon. The Internet remembers everything: the photographs of this secular outlet became a meme and entered into various lists of the most memorable moments in the history of the ceremony. But that's all passed, and the dress, which caused ridicule, appeared a remake. 2014 is the same VMA. On the red carpet is the pop star of the 2010s Katy Perry and her mad collaborator Riff Raff. She has a very similar customized dress Versace. The fact that fashion endlessly walks in a circle is not a discovery. Another question is that this seemingly isolated case demonstrates that we, imperceptibly, turned out to be ready for the return of the 2000s.
What comes to mind first when thinking about the high fashion of that era? Perhaps, the shows in the form of theatrical productions: Christian Dior, where one passage of John Galliano each time turned into a separate performance; and also shows at the intersection of fashion and art - among conceptualists Alexander McQueen, Hussein Chalayan and Viktor & Rolf. Tom Ford still in Gucci, Phoebe Faylo - in Chloé, Marc Jacobs - in Louis Vuitton. But what really became significant in the fashion of the 2000s is far from designer perturbations, but how brands took to shamelessly copying the style of the streets: short tops and jeans with low waist came into fashion "from the people" and were not imposed from above.
After the domination of minimalism and grunge, the pendulum swung in the opposite direction: “Nouveau-Rish-chic” came into fashion with Paris Hilton, “well-fed zero” came to everyone in Russia and everyone wanted a holiday, even from the market. This decade has passed under the sign of brilliance R'n'B with microblocks, opening the body, satin pants (preferably those with patch pockets), mesh tights, corsets tops, denim pencil skirts, pink color and jeans with very low rise. Everything is extremely catchy and frank, but only for girls - it took us almost fifteen years to get to the blurring of gender on the podium. A separate line in the 2000s was a style that fashion magazines of the time called "bohemian" - with wide-brimmed hats and airy blouses with a lowered shoulder line. However, in this context, it is recalled much less often - eclipsed against the background of brilliant jewelry and rhinestone t-shirts.
In any situation, everyone wore Juicy Couture plush or velor deuces or their various copies (in Russia, Masha Tsigal’s costumes with ears were in charge, like Anna Shepeleva’s in the TV series School). PR people are still cleaning up (naturally, unsuccessfully) photographs of their charges in these bright sports (sports?) Suits - but there is no point in editing the story. Kim Kardashian does not hesitate to admit that she was literally “obsessed” with these costumes and bought them in all existing colors. The brand itself, by the way, with the disappearance of the crazy fashion for pink velor, did not disappear, but became an empire - with a line of perfumery and everything accompanying. According to the autobiography of its founders, The Glitter Plan is even filmed with a sitcom.
Over the past few seasons, designers have managed to remember all the eras in a row, and we just rejoiced at the moment of recognition. These blouses with bows - the 70s, jackets with hypertrophied shoulder lines - the 80s, and silk nightie with bombers - the 90s. Of course, no one reproduces the images literally: individual details or silhouettes hint at any style of any decade, thanks to which the clothes remain modern. If you try to wear everything that a real girl wore in the 80s, it is unlikely to be like exits from J.W.Anderson last show, inspired by the disco era. The same with the 2000s. They return to fashion modestly - individual touches that are barely noticeable in a modern context. Young designers are no longer shy to talk about their love for zero, and this is at least honest: their childhood and adolescence occurred at this time. Marcques'Almeida shows jeans without a belt, Marc Jacobs and MGSM - military pants with patch pockets, and Ashish and Tigran Avetisyan - velor suits, though with little in common with those that we had in the closet in the 2000s.
Speech is not only about clothes - for example, we have already written about the return of long false nails. Exactly the same could be seen in almost all the fashion shoots of the 2000s (which, in turn, was a tribute to the 60th), now Adele and Lana Del Rey wear long false nails, and who just doesn’t. In this context, one can also recall African small braids and shirred curls. Fashion is alternating cycles like love and hate, denial and acceptance. The question "what will you never wear?" finally lost its relevance, and we have one fashionable constant: never say "never."
Photo: KM20, Guess, Gap
