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Editor'S Choice - 2024

Brand: 1064 Goldsmiths' Guild

Weekly heading "Brand" tells about the most interesting new fashion designers.

1 0 6 4 ° G O L D S M I T H S 'G U I L L

Owner: Anton GorlenkoYear of foundation: 2009A place: Moscow, RussiaSite: www.1064-guild.com

1064 ° Goldsmiths' Guild is not exactly a brand. This is an agency that attracts designers, architects and modern artists to the development of jewelry. To date, the 1064 ° Goldsmiths' Guild has three collections: Snowfruit (white porcelain fruits on chains), St Cyril's Majuscules (brooches and pendants in the form of Cyrillic letters in the technique of Rostov cloisonne enamel) and Prls (pearl and black silver necklace).

Anton Gorlenko: "I would like people to come to the store and see not just things, but some strange still life with decorations that you can wear or simply put in medical vials. So they are told that together with any fruit they buy they get pure white paint and then on the Internet they would watch a film about how some people in a blender beat porcelain fruits. It is important that we do not sell chains: our product is chains, bottles, and video on the Internet. These are not marketing moves. and part of a great aesthetic work. "

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