Unforgotten old: 8 vintage instagram stores for inspiration
We have already written a lot about conscious consumption - and we are glad that this trend continues to gain momentum. People are increasingly abandoning unnecessary purchases in favor of swaps, seconds and vintage - and the search for "that very thing" often becomes a thrilling adventure. Some even turn it into a full-fledged work - we tell you which of the owners of vintage shops should look for the most relevant things tested by time, and whose instagrams should be inspired.
Text: Anna Aristova
Sentaku
Sentaku is a project of model Evgenia Fedoseeva and her husband, graphic designer Igor Pokrovsky. Fedoseyev personally collects treasures for his shop in different parts of Europe during business trips and travels. At the head of Sentaku aesthetics is minimalism, and brand instagram is just a rest for the eyes. As for the assortment, in the Sentaku collection you can find leather pants from the 1980s, Gianni Versace blazers from the 1990s, cozy “fishing” sweaters, leather jackets and other laconic things. Delivery shop carries around the world.
Girls of mars
The Girls of Mars store positions itself as “LGBTI-owned”: at the helm of the project are the former employee of the mass market giant Inditex Ezgi and her wife Matilda. Minimalistic instagram Girls of Mars can be scrolled forever: there are concise wool blazers, airy satin blouses, cashmere turtlenecks and other basic things that can be attributed to the wardrobe “for centuries” - mainly from the 1980s and 1990s. The store is based in Lisbon, but the delivery of the girls is carried out worldwide.
Imparfaite.
Imparfaite. They founded a graduate of HEC business school, Camie Gabbi and Ariane de Beschad, who personally select for Imparfaite. "rare objects that you have been looking for so long." The mission of the project is to call the girls the “democratization of vintage, so that it becomes a real alternative to the mass market.” Instagram Imparfaite. In short, it can be described as “vintage Rouje”: in it you can find coats and coats, voluminous jackets, baskets, blouses a la Jane Birkin and other beautiful things, interspersed with photographs of Catherine Deneuve and footage from the films of the French new wave.
Los féliz
Los Féliz founded Spaniard Nadia Pap. The girl says that she decided to start the store so that "her kitchen does not become a wardrobe" from the love of vintage. "Memories are associated with each of the things. I bought them on travels - most were found in Paris during crazy shopping, the rest were purchased in the south of France, in Spain, Germany, England and Los Angeles. I kept many of these things for years." - says Nadia. The store Los Féliz collected as designer (Moschino, YSL, Versace), and unnamed things - and in instagrame you can always find beautiful shooting with their participation. We strongly recommend to subscribe at least for inspiration and, if necessary, have a look at the showroom in Barcelona.
Esme's Drawer Too
Graduate of the Faculty of Arts Gillian Brown began her career with replacing drawing teachers in Virginia schools and working in the film industry (where she was responsible for the requisites and scenery) —and then she founded Esme's Drawer Too vintage clothing store. According to Brown, the mixed background helps her in many ways: “As an artist, I am attentive to composition, colors, texture. As a former member of the film crew, I learned how to solve all sorts of problems and work hard.” These are not just words - Brown does everything herself, from strategy to styling and filming. The latter is especially good for Brown: Esme's Drawer Too is immediately guessed from artistic instagram, where delicate colors and beautiful fabrics - silk, chiffon, wool - prevail. Many things could easily be imagined on the heroes of "Picnic at the Hanging Rock." To make a purchase, you need to send a personal message with your index, and a nice bonus will be a 20 percent discount.
Maganda pa
Maganda pa translated from Tagalog (one of the main languages of the Philippines. - Note ed.) means "still beautiful" - the founder of the store, Patricia Nygaard, calls her mission "an increase in ethnic representativeness in the fashion industry." "If you feel that the fashion industry does not see you, there is still a place for you - the one that I create. The name can be interpreted differently: since this is all second-hand and previous owners got rid of these things, I want to show that they are still relevant and beautiful, "- says the woman. Patricia styles and photographs her own things — on Maganda pa's instagram, you can find silk shirts, various blouses, trouser suits, trench coats and other timeless things so much loved by instagram. You can make a purchase on the same model as Esme's Drawer Too - by sending your index in personal messages of the brand.
Phripouille
Fripouille is another project from France, founded by Parisian Diane Kari. It is not surprising that the models of Fripouille are regularly played by the girlfriends of the founder and designer Jeanne Damas, like the models of Leela Cardona, Lena Simonn and Prune Pohe. The range of aesthetics of the store also resembles the notorious French brand Rouje: in the Fripouille collection you can see gentle blouses and knitted tops, cardigans embroidered with flowers, light dresses and other wardrobe items, which Kari (jokingly called her “professional junkie”) with love in vintage stores. Delivery is valid worldwide: in order to purchase a thing you like, you need to write a letter to [email protected].
The ceiling
If you hunt primarily for designer items from past collections, we advise you to pay attention to The Ceiling. On the store page, based on the model Sharon Kooijmans, there is a collection of trendy vintage and second-hand - like Jacquemus zip skirts, Jil Sander and Thierry Mugler laconic costumes, Céline blouses, Fendi baguettes and Acne Studios pink glasses. The Ceiling is based in Amsterdam, but delivery is carried out outside the Netherlands, you need to write a personal message to buy.
PHOTO: Instagram / gomvintage