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Editor'S Choice - 2024

6 new collaborations already in stores

Olesya Iva

The mass market continues to actively cooperate with young designers and large fashion houses. So, following the new spring-summer collections, collaboration stores come in, which are often more interesting than seasonal collections. We have collected 6 collaborations that have already appeared on sale in Moscow stores.

RAF SIMONS X ADIDAS

Probably the most long-awaited collaboration of the season, some of which have already been brought to Tsvetnoy (in the Wood Wood corner on the second floor). Raf Simons began his collaboration with the sports brand last season. In the new collaboration - sneakers ugly-beautiful. There are both male and female. The symbolism and minimalism of Rafa in the design is visible immediately: instead of three strips, adidas - subtle lines, instead of laces - stickies and zippers. Prices start from 14 900 rubles.

Nike X Yuko Kanatani 

This season Nike collaborates with Ricardo Tisci. True, it is unclear whether the sneakers from their joint collection will be sold in Moscow - they come out all over the world in limited quantities and purchased them mainly from the concept stores. Another collaboration that is already on sale is no less interesting: Nike continues to collaborate with Japanese artist Yuko Kanatani. Yuko painted leggings and crop tops with acrylic paints in accordance with the curves of the female body. Her drawings were transferred to the fabric using a digital press, and things were made from high-tech fabrics - so, Nike Dri-FIT removes moisture and guarantees comfort while moving. Such things cost around 4,000 rubles.

TOPSHOP X ADIDAS ORIGINALS

In London, New York, and what’s really there, even in Stockholm, people have long been accustomed to the three-strip sweat pants and adidas Originals windbreakers. They are treated with irony and worn without any negative connotations. This year, the influence of sports and streets on fashion seems to have reached its apogee. So, this season, the British democratic brand Topshop collaborates with the adidas Originals street label (instead of the usual work with young avant-garde designers). The entire Topshop X collection of adidas Originals consists of 20 items: there are hoodies, usual for fans, decorated with prints, shorts and T-shirts, as well as shoes - three adidas Originals religious models (Superstar, Teck Super and Attitude) in a new reading. Prices range from 1 399 to 4 999 rubles.

Oh my x zddz

The Russian brand of basic knitwear clothes Oh, my is also experimenting this season - it has collaborated with the British brand ZDDZ. Together they created hoodies, T-shirts, dresses in black and white, decorated with graphic prints. Which is logical, because the graphic print is a feature of the ZDDZ brand Dasha Selyanova. Things are made of dense knitwear and cost in the range of 1 500-3 000 rubles. Part of the collection is already available on the site Oh, my, the other will arrive shortly.

UNIQLO X INES DE LA FRESSANGE PARIS

Japanese brand Uniqlo releases collaborations every season. From collaborations with British designers (emphasis was placed on copyright prints), the Japanese gradually switched to working on the style and launched the LifeWear line with the Frenchwoman Inés de la Fressange. Clothing in Parisian style is presented: there are summer trench coats, shorts, shirts, and cropped trousers. All discreet colors: beige, white, dark blue, gray and blue. As always with Uniqlo, all things are technological - flax and high-quality Supim cotton were used in the collection.

Monki x ida sjöstedt

Last week there was one more democratic brand in Moscow - the store opened the Scandinavian brand Monki (the brand is part of the H & M company). Monki collaborates for the third season in a row with Swedish designer Ida Shestedt, her collections consist of 7 items of clothing. In the current you can find feminine dresses, tops, skirts of light blue and bright blue with prints-colors. Psychedelic prints, by the way, are the hallmark of Monki. There are things in the range of 2,000-7,000 rubles.

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