Should I use mass-market cosmetics?
Mass-market cosmetics are often underestimated. and scolded, sometimes - unfairly. We decided to find out what the advantages and disadvantages of inexpensive cosmetics and whether to buy it at all.
Olga Kryukovskaya
jangsty.com blogger
I don’t know for what reasons (although no, I know, but I don’t want to go deeper), but for some reason openly admit that you love and use cosmetics from the mass market, we are not accepted. In the cosmetic rankings, from year to year, in the “popular” favorites (according to the Russian version of the gloss) there are more representatives of the luxury category. A completely different picture can be seen in the annual ranking of the best cosmetics by the famous American blogger Temptalia (a kind of voice of the people) or YouTube-tutorials of famous international makeup artists like Lisa Eldridge and Charlotte Tilbury. Creating a video for the official Chanel channel doesn’t prevent Lisa from openly confessing her love for Avon, tonal means and carcass Max Factor, L'Oreal and Maybelline, she also often has references to the available English brands Eyeko and No7 Boots), and many others: Lisa is an endless storehouse of useful information.
In my opinion, the power of the mass market is in the sector of decorative cosmetics
Of course, there is also a fly in the ointment in the ointment. This is my opinion and my skin needs, but I would not completely rely on the mass market in terms of cosmetics, especially anti-aging. Yes, it can be assumed that within the same concern, the same formula is poured into bottles and cheaper, and more expensive, but even if this is so, it is still modified, sometimes reducing the concentration or removing expensive effective ingredients from it in order to make it cheaper. production. I still sometimes buy means for washing or removing make-up, but with this the presence of a mass market in skin care is limited. Unfortunately, I could not make friends with low-cost shampoos and body creams, let alone modestly keep silent about perfume. In my opinion, the power of the mass market is in the sector of decorative cosmetics. Its availability (both geographically and financially) allows you to expand the horizons and scope of the usual, experiment with make-up, without incurring large costs, get acquainted with the new and just cheer yourself up with a sweet, non-binding purchase.
What you should pay attention to in the mass market first
nail polish essence snow white
Of course, lucky. Lucky in this segment are mainly aimed at the younger generation of users (compared to luxury classics), so the creators are not afraid to experiment with shades, finish (Eslit and L'Oreal glitter tops) and form (double varnishes Revlon Nail Polish Duo Sticks and Essence Color 3). They are practically not inferior in quality to professional brands, have a wide palette and good durability, are available, and on the nails, in principle, they cannot be distinguished from the more expensive fellows. My favorite: "kids" L'Oreal and Essence, gentle handsome Rimmel, as well as Russian brands Pink Up and El Corazon.
Maybelline Great Lash Mascara
All of us once started with a mascara from a mass market. Maybelline Great Lash remains to my beloved to this day, the best-selling cosmetic in the world and - due to its easy handling and the absence of a heaped-up brush - is the permanent favorite of many make-up artists. The line of Maybelline in this regard is so good and extensive (a new mascara comes out almost every six months) that you can find mascara for every taste. Given the short life of the ink, it turns out a good savings.
Foundation Rimmel Match Perfection
You might be surprised, but with the tonal means from the mass market the relationship is much better and easier than with the suites from the luxury category. Of course, they should be chosen very carefully, because in this category either hit or miss, but if you like something, love will be long and mutual. I still consider BB-cream Garnier for combination skin to be one of the best tonal resources and I put absolutely all the girlfriends on it. If you have fair skin and are worried that many products are either too yellow or too pink for you, pay attention to Rimmel Match Perfection: its 100 Ivory shade is completely neutral and will stand out only on the whitest skin that has never seen the sun. Not bad and tonal frameworks and concealers Bourjois.
lipstick Maybelline Color Sensational
Following Clinique, the idea of lipstick in pencils was picked up, among others, by Revlon and Rimmel, and their novelties are worthy of attention and respect for ease of use, moisturizing properties and pleasant shades both in bright and in neutral gamut. I can say that lipsticks and gloss are just the case when the quality of the mass market is almost as good as the more expensive means. In my cosmetic bag, Chanel and MAC coexist with the L'Oreal Rouge Caresse line, persistent matte lipsticks and Revlon lip lips, Maybelline Color Sensational.