Brand: Pomestaymenyami
| Designer: Panic | Year of foundation: 2008 | A place: Moscow, Russia | Site: pomestaymenyami.ru |
I can not fit into the fashion mode. My collections will most likely never appear on the calendar, they will be triggered by a concentration of ideas. And when they send me a blitz survey: "What trends have you observed this season?", This seems to me to be some silly statistics. Will gray be popular, will it be terracotta - what's the difference? Naturally, I understand all this, but working in such a rhythm is very boring. Those people who like my clothes need a new approach. They are no longer susceptible to trends, they acutely feel secondary. And I always want to go beyond the limits set. |
In 2000 I graduated from the Omsk State Institute of Service, there is an amazing department of costume design, I was incredibly lucky with teachers. Studying in Omsk for costume design ten years ago was scary, it seemed absolutely hopeless. What to do after getting a diploma is not clear. We did not have access to world information - everything that I saw with my classmates was done in isolation. We did what was a sincere search, an experiment. Forms, textures, images, ideas - among our works I saw absolutely everything that now renowned brands demonstrate. The level that the students showed was absolutely cosmic.
Pomestaymenyami Photos: Arthur Lomakin
The ability to spread information about yourself online - really very important: you can show your things without large advertising budgets, with your own efforts, initiative and work. Now I act independently, without a sponsor or investor. And while what I do, you can not be called a business. I would like to continue to be an independent designer. But it is impossible without money at all: the fabric costs money, it costs money to bring, to buy a table on which to cut it, again costs money. We were not taught where and how to look for investments, how to communicate with people who possess them. In Europe, there is a beaten track - by entering a university, you find yourself on Wednesday where you are seen and searched. There are a lot of fashion houses that are just waiting for a new strong vision. There is where to work. Everything is different here.
Capsule Collections Pomestaymenyami Photo: Misha Tolmachyov
I love to vary the dimension. For example, in the new collection there is a thing that looks like a dress - on a small fragile girl, and like a sweater, if you wear a tall boy.
It's funny to watch the reaction of people. on how i choose fabric. Often girls in warehouses where I buy materials say: "It's amazing that you bought from us: you didn't think that you could make such a thing out of this material."
Seasonality is a convention. Very often, people buy things on sales, not thinking about whether they are from the winter collection or from the summer one. Everything I do is one big collection. It develops, one thing provokes others. My new collection of Mussel Pearl's Chronicle is about a specific state, parallel with the winter inner secret, which also happens out of season. Rather, it is a winter set, because most fabrics are warm, but, for example, T-shirts made of fine wool knitwear are quite appropriate in summer. I try to make things completely self-sufficient.
Collection "Mussel Pearl's Chronicle" photo: Ekaterina Bazhenova