What you need to know about Korean cosmetics Holika Holika
IN RUBRIC "HOW TO COLLECT THE COSMETIC" We talk about interesting cosmetics - cheap, expensive, rare, beloved by makeup artists and bloggers, suitable for simple and complex makeup - and accessories for it.
Korean cosmetics continues to capture the Russian market. Despite the fact that there are many Asian brands, well-known names can be counted on the fingers; Holika Holika is one of them. Interestingly, the brand is quite young: it was launched by the large South Korean concern Enprani only in 2010. Like many Korean companies, Holika Holika pays a lot of attention to the surroundings: five years ago, her first store with furniture and number of products was more like a Weasley brothers' magic shop, and not a sterile beauty salon. True, the brand got rid of mystical tinsel in 2013: the silhouette of the witch disappeared from the logo, and Holika called its emphasis on natural beauty as its new feature.
The brand has everything that they love Korean cosmetics for. First, a large line of care products, especially cleansing and moisturizing. Secondly, the company keeps prices low, and the packaging and delivery as a whole are interesting. Like other Asian brands, Holika Holika allow themselves to overwhelm consumers with novelties and all sorts of variations of the usual (toning SS-jelly - please).
Asian make-up artists love to imitate the radiance of healthy skin (by the way, the American media called the same trend “strobing” and predicting its popularity of sculpture) and fresh makeup in general, so the popular Holika Holika has cool filling pores, pigmented tones and a lot of lotions like gel blush and catchy lip tints. However, some things in the assortment like shadows for coloring parting (by the way, in exactly this form factor L'Oréal released eye shadows not so long ago) cause a smile of bewilderment, but suddenly they are really needed by someone. You can also start exploring the compact tonal cushions (there are already three of them in the brand) or their colleague in an unusual clip. If you are interested in care, you can always rely on fabric masks - there are plenty of them in the brand - or basic things like an intensive moisturizing gel with aloe vera extract.
Buy Holika Holika is easiest in Russian online stores: Lunifera, Pudra, Korea Cosmetics. Humane prices: most long-lasting purchases such as foundation creams, lipsticks and gels cost no more than 1,500 rubles, and disposable products like cloth masks - up to 200.
