1960s

In the constant rubric "Tendency" we closely look at trends that in one way or another affect our appearance every six months, but we reflect on them in the context of more significant trends.

The new material "The Sixties" is dedicated to the decade, thanks to which the trapezoid mini dresses, large cells and kitten heels are always with us.

Text: Liza Kologreeva

How and why designers turned to the 1960s

The sixties are the time of the social revolution and, as a result, the emergence of dozens of new trends in art that influenced fashion. At the beginning of the decade pop art is gaining momentum: decades later, prints quoting Roy Lichtenstein and Andy Warhol will appear on 3.1 Phillip Lim and Jean-Charles de Castelbajac clothes. They also recognize op-art: in 1965, designer Larry Aldrich releases a collection inspired by the optical illusions of the artist Bridget Riley, who will later sue the fashion designer. Nowadays, Kenzo and Marni offer clothes with prints in an op-art style. Strong influence on the appearance of young people had musical currents - equally and The Beatles with The Rolling Stones, and rockers from Woodstock.

From left to right, top to bottom: Club Monaco lookbook; 1960s advertising; Lookbook H & M; Tom Ford SS 2013 campaign; 2013 Paule Ka SS collection; the campaign of Elizabeth Arden from the 1960s; advertising from the 1960s; Banana Republic campaign; campaign Dsquared2 SS 2013

In the 1960s, several canonical images were born. For example, girls swinging London - with a magnificent hairstyle, in a short dress with a graphic pattern and shoes or boots with low heels. Similar could be seen at the shows of Michael Kors and Moschino SS 2013. One of the main icons of the decade, actress Edie Sedgwick, introduced the fashion for boyish haircut, thick makeup, huge earrings and a casual attitude to her wardrobe. Apparently, Louis Vuitton turned to her type in the spring-summer season. Prominent designers of the sixties, Andre Kurrej and Paco Rabban, formed ideas about futuristic style, experimenting with accessories, materials and cuts. Notice that in recent seasons businessmen of the industry have begun to actively revive Andre Courreges and Paco Rabbane. The sixties is one of the main sources of inspiration for the main trendsetter of the present, Miuccia Prada: she then copies the pink coat from Vogue in 1966, then borrows flowers from Mary Quant for her Asian collection.

1960s Trends

The trend does not imply copying the style of the era in the smallest detail. Rather, it is possible to borrow silhouettes from the sixties - put on a trapezoid dress, colors - then very bright monochrome shades were in honor, or prints - large cells, stripes and other geometric patterns. Another option - to make bouffant or makeup in the spirit of the icons of the sixties. However, clothing and beauty from the era should not be combined: let's leave it to the stylists Dsquared2 and Moschino.

TRAPECIAL SILHOUETTE

The excitement around feminine dresses with lush skirts, rising thanks to the girls from the "Mad Men", is fading away. At the peak - trapezoid dress. They are like Paco Rabbana borrowed Fay and Ostwald Helgason.

BRIGHT MONOCHROME COLORS

Remember the shooting with singer Marianne Faithful as a doll in a box or the main character, Alfred Hitchcock's Birds: they wore clothes of bright monochrome colors. Now this technique is adopted by Byblos and Gucci, as well as a dozen more brands: the range of colors is unlimited - from blue and fuchsia to herbal and canary.

CLOTHES FROM ARTIFICIAL MATERIALS

In his book about the sixties, Andy Warhol mentions girls who wear plastic dresses by force. Futurism fashion is to blame. Now they only make plastic (Michael Kors) shoes, but Amaya Arguza PVCs sew jackets, Burberry bags, and Valentino, trench coats.

PRINTS: GRAPHICS, OP-ART AND POP-ART

The sixties were the heyday of graphics: remember the British collection Mary Quant, which is now quoted by both Sportmax and Prada. And the new Fendi and Missoni collections prove that nobody also forgot about op-art and pop-arte.

SCORES AND ARROWS

Dsquared2 and Moschino in recent seasons have copied Brigitte Bardot's beauty bows - these are famous bouffant bouquets. Well, the models on the Marc Jacobs and Louis Vuitton show looked like copies of Twiggy and Edie Sedgwick.

KITTEN HEELS

Kitten heels - shoes with very low heels, no more than three or five centimeters. In the early fifties, Christian Dior was fond of her with a shoemaker Roger Weaver, and in the sixties, kitten heels went into mass fashion. This season’s popularity is not to be doubted: Marc Jacobs and, yes, Louis Vuitton showed his shoes in a comfortable heel.

Sixties images in movies

Nothing shows the style of the sixties better than the films of the era. These are “Arabesque” by Stanley Donen with Sophia Loren, who wore a voluminous overcoat of lacquered leather, and “Two on the Road” and “How to Steal a Million” with iconic images of Audrey Hepburn, and “Photo Enlargement”, which also includes fashion For the contemplation of girls in the cat eye and lush skirts, refer, for example, to the modern "Servants" and "Stepford wives."