How to live further
Psychological age becomes a meaningful choice, not a prerogative of nature. However, despite all the achievements of medicine and cosmetics, there are still strong stereotypes that people must feel and behave according to their biological age. Moreover, women are directly concerned: many still believe that 30 years is a milestone after which everything should become more difficult, including self-care.
With the support of the pink line of the cosmetic brand Weleda, we talked with four interlocutors over 30 who delight us, and each of them showed by personal example how stereotypes are meaningless.
Snezhina Kulova
CEO at Trendy Lab Production
About cosmetics and care
When I was working as a presenter and producer on Trendy on MTV, I learned to be comfortable with my appearance. Beauty is not in the first place for me, charm is more important. I do not visit the beautician regularly, but there is one must: no matter how tired I am and what time I go to bed, I definitely need to wash the cosmetics from my face and moisturize my skin.
About education and independence
I'm 37. And I'm a happy man! I am from Bulgaria, and it is strange and ridiculous to me that in Russia people are ashamed of their age and try not to smile once again. I never learned to walk with a sad face and hide the number of past years. And why? I have always perceived myself primarily in terms of what I can do, study and give, how I can help. This kind of education: my parents developed spiritual qualities in me - it was important to be kind, sympathetic, willing to help, generous, cheerful, bright.
"Beauty is not in the first place for me, charisma is more important"
I have never been told that I have to be the most beautiful, to succeed everywhere, to take everything from life, to tear and toss. And now, in modern life, it bothers me a little, because the ideals, values and perceptions of the world have turned upside down. We women fought for a very long time for independence and the opportunity to prove that we are in no way inferior to men. In the end, all this led to the fact that women have become stronger sex. And it seems to me that some women suffer from this.
"I never learned to walk with a sad face and hide the number of years lived"
About faith in yourself
I recently had a difficult period from which I got out a year and a half ago: a man in whom I believed, admitted to all spheres of my work and bore him a son, slowly and surely destroyed me as a person. This is always done by people who are obviously weaker than you: repress, in order to seem stronger. So a little advice: never let people decide how you should think and what you should do. Do not let them deprive you of faith in yourself! Even in moments on the verge of despair, I can not hesitate to say that I am happy. After all, everything that is given to us is just a test, we always have the strength to go through it. This understanding treats once or twice.
"Never let people decide how you should think and what you should do."
About stereotypes
Now I work in the men's team. And I constantly have to prove that I can be cool. On the set you cannot do without raising your voice or even mate. And at the talks, at the beginning, you have to spend some time in order to simply draw attention to yourself and your ideas. But then we are all friends and do cool projects together.
"I am happy because happiness is in my head"
I am not a single mother, I am a "single mother" - this is my understanding of reality. I was freed from the ideas about the world that my ex-husband imposed on me. The euphoria of the fact that I can be myself again, covers everything: temporary difficulties, age changes. Age is an internal state, it defines the limits of comfort. A person can be equally miserable or happy at any age. Who knows, maybe I will meet my fate at 56, or maybe tomorrow. I will be equally happy. I try to experience happiness every minute of my life. I do not have such a "standard set of happiness for people": apartments, cars, a husband and what else I should have. But I am happy, because happiness is in my head. And all in my hands.
Anna Dobatkina
head of communications nike
About beauty and care
Through an infinite amount of trial and error, I came to the conclusion that I can change the color of the shadows, lipstick and hair, but will not change my body. Because I love him and accept - this is very important.
"I think that a person cannot know something for certain about himself if he has not tried it"
School and university were for me the stage of finding myself. In the first courses I always went in the evening make-up: lipstick, eyes, blush - all this is a bit more intense than I would like now. When I was 14 years old, I painted my lips with brown lipstick and was sure that it really suits me. It seemed that since I was finally an adult woman, I should look that way. When I was 17 years old, I went to skate shoes and with a huge backpack. I was red, brunette, blonde, blond. Now, by the age of 30, I recall these experiments with a smile, because I know well what is going on and what is not. I believe that a person cannot know something about himself for sure if he has not tried it.
I adhere to the basic rules for personal care: in the morning I wash with cold water, wash off cosmetics at bedtime, use anti-wrinkle cream and sunscreen.
About stereotypes
I believe that age does not exist, and how you look and how you feel is not about numbers at all. Age is an experience that helps you make fewer mistakes, although they also occur, and it's cool, because doing stupid things is also part of your life journey. Each has its own story, and there can be no ideal life plan.
"Each has its own story, and there can be no perfect life plan."
About thirtieth
In 20 years you have little experience, but at the same time it seems to you that you know everything. When I turned 25, I cried for half a day because I decided it was time to sum up. Great writers and directors, who by the age of 25 had done something brilliant, were immediately recalled, but you cannot put me on the same line. Sad was the day.
And at 30 there was a fun party. I then lived in Amsterdam and decided to celebrate somewhere halfway between Moscow and Amster, so my 20 closest friends came to Istanbul for the weekend. I really like the age of 30 years. At the beginning of your life, you take more than you give: you learn, you try to absorb something.
"I am in that condition when I want to take a lot from life and give a lot"
By the end of life, you give more: you have accumulated experience and you want to pass it on. And I am in that state when I want to take a lot from life and give a lot, and in this I find an excellent balance. I think it will last a very long time.
Anna Bichevskaya
Co-founder of the cafe and bar "Iskra" and the project Stay Hungry, founder of iknow.travel
About accepting yourself
My life can now be divided into two periods: the time when I followed the attitudes of family and society, and the time when I began to ask myself questions about who I am and what I really want, what the notion "successful life" means to me. By the age of 33, I realized that I was not in my place: despite a successful career in a corporate environment, there was no sense of a bright future. At some point, the tension became unbearable, I overcame my fear of being left without money and prospects, I decided to quit everything and do something with my own.
"You only have today, and all adjustments and changes must be made today, otherwise the 'better tomorrow' just will not come"
Only the last five years I have been learning to listen to what I want, and not to do what is needed. I learn that you should not wait for special conditions in order to start living as you want. You only have today, and all adjustments and changes must be made today, otherwise the “better tomorrow” simply will not come.
After 30, you make two very important and at the same time banal discoveries: that you yourself are responsible for your life and happiness and that during unloved work, lack of love or conflict with the outside world, you must first look for answers in yourself. And that life is a process, not a movement from one result to another, that you need to enjoy every day, find something special and joyful. The meaning of your life you create yourself.
About stereotypes
In Russia, stereotypes associated with age and the corresponding limitations are still strong. Here, age continues to be like an illness. It is believed that after 50 people enters the age of survival: you sat down and waited for God to clean you up. In Europe and in America, for example, the attitude to age is completely different: people under 100 years old go in shorts and skate, flirt with each other at 70, and no one considers it strange. In Russia, the concept of female beauty is identical with youth, sex is equal to youth. Therefore, it is scary to grow old. Here the birth of a child is still a sacrifice and lack of prospects for the mother, age is almost a 100% cross on personal life and a total decrease in opportunities and prospects, old age is sickness and poverty. And no matter how much you believe that everything will be different for you, somewhere on the border of consciousness, fear has not yet been completely defeated.
“Somewhere on the border of consciousness, fear has not been completely defeated.”
About beauty and care
After 30 years, I had my own masseuse and cosmetologist. Because the spine is the basis of health, and I am for prevention and discipline. In addition, I did not wait for my face to twist, and switched to proven cosmetics. I realized that now, unfortunately, the body and the face cannot simply be told what to do, - you need to negotiate with it, you need to follow what you eat and drink, how much you rest and how physically you load them.
"You are what you decided to"
My recipe for youth is banal, but, as practice shows, it’s not so easy to do: do what you like, listen to your true desires and communicate with positive people, preferably younger than yourself, and, of course, food, water, sleep, active lifestyle. You are what you decided to do. If you think that in 40 years you can run a marathon, then you are the person who runs a marathon in 40 years. If you think that life is over in 30 years, it will really end. All questions and answers are within you.
Katya Strelnikova
Director of Special Projects Look At Media
About relationships with looks
I was always a big girl, but at 17, after looking at skinny models, I pereklinilo: I lost 20 kilograms and at a rate of 60 kilograms weighed 48. I was proud of the result - mainly because I liked to set goals and achieve them. But I became very nervous, I quarreled with my mother, who was terribly worried, and gradually I calmed down. Weight, of course, jumped back, because I started to eat without stopping.
"Now my ideal image is me, the way I can look, I do not have external ideals of beauty"
Then there were years of self-flagellation about every chocolate bar eaten. Self-acceptance came in waves: at the age of 17, I shaved myself half my head, by the age of 22 I grew it all up, then I repeated it again. This continued until I moved away from my parents. At 23 I began to follow the fact that I eat, I began to exercise sports wisely.
Now my ideal image is me, the way I can look, I have no external ideals of beauty. Despite the fact that I am a sweet tooth, I have not been eating sweet for several months. And gradually removing the remaining obstacles: now on the way to beauty are pizza and alcohol. I replaced beer with wine, the other changes are on the way. The euphoric feeling after jogging in the morning compensates for all the suffering, and what I see in the mirror after all self-restraints makes me proud of myself.
Toward 30, I began to think about wrinkles. For several years I have been using creams, tightening masks, because I see changes and I think that if you start to fight with this early, you can keep the skin tone longer. Many friends who are older than me, do plastic surgery, but I think it is too early for me to think about it.
"I came to the conclusion that without makeup I look better, that I have cool skin and hair color"
I know perfectly well what I need and what not. It is very important for me to look at myself in the mirror and understand that I look cool. After all the experiments with decorative cosmetics, I came to the conclusion that without her I look better: I have cool skin and hair color. Therefore, for many years now I have not been using foundation and I do not dye my hair.
"I know: if I want something, I will succeed, I set a goal and go ahead"
About stereotypes
I have always been "my own board" and never considered that for self-realization I need to get married urgently and have children. It seems to me that a wedding is a relic of the past, a torment for the bride and groom, some kind of show for relatives. And I never loved showing off.
I recently realized that I was starting to think about children. At the same time, I do not know whether there will be a man next to me, but I am sure that I will be ready to give birth in any case. I know that I can grow, educate and provide for the child itself. And I know: if I want something, I will succeed, I set a goal and go ahead.
The children of my generation were told that it was necessary to go to the 11th grade, after that - to the institute, then to work, and ideally still have time between work and the institute to get married and have children. It seems to me that it is important to understand what can be not only this way, but in some other way. And I would like to instill this idea in a child so that he grows up as an open person with a broad outlook.
The secret of true femininity from WeledaPink line of natural cosmetics Weleda
The rose of the mosquito effortlessly maintains the balance between flexibility and strength, exactingness and ability to adapt. It is not subject to even strong temperature fluctuations, and this property to draw balance not from the outside, but from the inside is readily used by our skin. Mosquito Rose Seed Oil soothes and smoothes the skin.
Pink Moisturizer
Light day and night cream for normal and oily skin
Mosquito rose seed oil and jojoba oil protect the skin and maintain water-fat balance. A combination of extracts of stonecrop, horsetail and myrrh activates the regenerating processes of the skin.
Rose body oil
Makes skin soft and supple.
Almond oil, jojoba oil and rose seed oil of the mosquito take care of the skin, making it soft and supple. The oil has an exquisite smell, soothing and uplifting.
Pink concentrate
Seven-day intensive facial skin recovery course
Mosquito Rose Seed Oil stimulates skin renewal. Evening primrose and peach seed oils nourish and restore the protective barrier of the epidermis. The content of one ampoule is enough for the face, neck and décolleté.
Thank you for the items provided by Imago, LN Family, Viktoria Irbaieva, Isabel Garcia, Wanna? Be !, Nuuk, as well as the workshop "BeCreate" for decorating with balloons and the pastry shop "Biscuiti.Co"
Material prepared with the support of
