Bachelor Party: Pop-up story Boy London in Moscow
In 1970, the merry Londoner Stefan Raynor had a small clothing store. In Acme Attractions, all the punk London of those times called in: Billy Idol worked there, and Malcolm Maclaren, Vivienne Westwood and Sid Vicious bought clothes. In 1976, Raynor created the Boy London label, which quickly became incredibly popular - by 1980, fashionable neo-romantics wore t-shirts, sweatshirts, baseball caps and watches with an eagle logo, and Raynor dreamed that a favorite of celebrities like Boy George would be available any teenager.
Archive photos of Boy London
The label became one of the most replicated in the world, Raynor gradually ceased to control the situation, and at some point Boy London closed. It was revived quite recently - from a clothing line created in conjunction with a network of stores Urban Outfitters.
Boy London Vintage from Sick Store in Vice Magazine Shooting
In recent years, Stephen himself has run the Sick vintage clothing store, one of the craziest in London. In particular, Boy London vintage items can be obtained there, plus something else periodically appears on eBay auction.
Lookbook pop-up Boy London in Moscow. Photos - Lick The Star, model - Alexandra Boyarskaya
5 facts about the Boy London brand:
- Topshop offered Stefan Reiner to buy out the Boy London brand for £ 200 million. Steph refused.
- Moscow is the second after London where Boy London will be sold.
- After Moscow, Boy London will appear in Los Angeles.
- In the late 90s, the director of the Spice Girls turned to Stefan with a request to put the girls in Boy London. Steph refused, but then very much regretted.
- Stefan Reiner remains a punk forever: he sleeps on the floor in his shop, curses at the system and drives a broken-down wagon to vintage in Europe, like 40 years ago.