IKEA products named after popular requests to Google
Difficult names of IKEA products are the company's business card (by the way, these are all not invented words, but toponyms are names of cities, rivers and lakes in Sweden). But for the sake of a new advertising campaign "Retail Therapy" IKEA temporarily abandoned geographic names: instead of the usual product names, they put popular queries on Google related to relationships.
It is assumed that the item associated with the request can somehow help solve the problem. So, the toy dog is now called “My dad is allergic to animals”, the composite wardrobe from multi-colored boxes was renamed to “My partner and I are very different”, the microwave - to “My mother can't cook”, the night light for a nursery - to “My son afraid of the dark. " If you google all these phrases in English, the first will be a link to the IKEA website with the changed names of household goods.
Some pairs of IKEA products and Google queries turned out to be very funny, but there are sad and even frightening comparisons: for example, the queen's carnival costume "My family does not respect me", the ironing board "How to find out if he loves me" or the shower curtain I have no time for myself. " It is unlikely that a person who decides to go to Google with his problem will appreciate the joke.
