"The fluff is not ok": Nivea shamed men with a thin mustache
Russian advertising continues to take new heights. This time, the domestic creatives decided to turn to bodybuilding aimed at men - the new company Nivea with the slogan “Fluffy is not OK” appeals to them. Within its framework, two videos were released, whose hero - a man with a thin mustache and a beard - is humiliated by those around him for his appearance. The remaining characters of the video also play a deliberately caricature role. According to Nivea, bullying is an acceptable tactic for selling your product. As the brand manager of Nivea Men said, "we do not make fun of guys, but urge us to think about how good they look with a beard or mustache." The face of the company, however, does not take into account that the idea of the beautiful is a personal matter for everyone, and reproaching those around them with their appearance is precisely ridicule and body-styling. Shaving or not, wearing thick, rare or colored mustache or not - it all depends on you.