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Editor'S Choice - 2024

Style

We do not want to jinx it, but it seems that summer is finally swinging. On this occasion, we asked the stylists about what trends will be relevant in the coming three months, how to adapt them to the Russian climate, what seasonal things to pay attention to and what to be guided in when drawing up fashionable images.

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IN RUBRIC "COMBO" WE TELL, how to combine things of different styles, models, textures and colors. It can easily get tights in the net, unusual shoes, a vinyl miniskirt or a huge fluffy sweater - in the most unexpected combinations. Our illustrations are not a call for a purchase, but clues: after all, something like that may surely show up in the closet.

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IN THE LIGHT, THERE IS A MUCH OF CHARTER WHICH WE LOVE FROM AND TO. We hunt for their stuff, ready to buy all the rail on the sale and look forward to showing new collections. It's time to figure out what the phenomenon of their attractiveness. Today we talk about the London brand Kokon To Zai (KTZ), which balances on the verge of music and fashion, makes clothes without gender identification and interprets ethnic and religious symbolism.

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A year ago, an unprecedented thing happened in the fashion industry: adult women suddenly became the heroines of advertising campaigns of grand brands. It is mature, not young-looking supermodels in their thirties. The age of the heroes and heroines of five out of ten of the brightest advertising shootings of spring-summer 2015, according to Business of Fashion, ranged from forty-five to eighty.

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No one is surprised by the fact that the base is best sold in stores - white T-shirts and black pants. Complicated things, be it an architectural jacket or brocade trousers, go away with difficulty and most often live to sales. Buyers do not particularly like to buy them, but there is no way to go - you need to shape the concept of the store and correctly represent the brand.

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The main fashion rule of today refers to one simple thought - there are no rules in principle. You can wear anything and as you please - the main thing is that you feel comfortable and confident in this. And yet many techniques, long beloved by stylists, still lead many to confusion.

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From June 16 to June 20, the spring-summer season of Pitti Uomo, the Florentine clothing exhibition, took place in the fortress Fortezza da Basso, which defines men's fashion half a year in advance and traditionally opens the season of fashion weeks. Every year the exhibition is visited by about a thousand men dressed in fluff and dust. We talked to visitors about the innate sense of style, a 300-square-meter dressing room and femininity.

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Under the heading "Pereves", people close in spirit tell us about stores in their favorite cities of the world, which cannot be missed on a trip and from where it is impossible to leave without shopping. In the new material, Elle.ua website’s senior editor Elena Dyachenko talks about Rome’s shops, where you can find traditional Sicilian smells and aromas of already well-known niche brands, as well as buy gastronomic souvenirs and at the same time the best bread of the city.

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Over the past year, the fashion for everything French has reached its apogee and continues to gain momentum - thanks largely to designer Simon Port Jacquesus, who set about rethinking the "new French style" and the popular Rouje brand on instagram (now it has more than 300,000 subscribers) based model Jeanne Damas and in an instant became a model of the notorious "Parisian chic".

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Topshop has announced a partnership with the Women's Interlink Foundation to launch the Key to Freedom project. The goal of the project is to help victims of domestic violence from West Bengal (India) self-realize and become economically independent. Women who have been exposed to violence and sexual exploitation in the family from an early age will be supported and given the opportunity to work.

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Do not get tired of repeating - there are no shoes more versatile than sneakers. In the summer, they can be worn for work, for a party, or for a long walk. Do not forget to take a couple to rest, even if it does not imply anything except lying on the beach - on the plane you will say thank you. We chose 10 pairs of lightweight and comfortable models that are worth paying attention to - especially during the sales season.

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Text: Sasha Rukavishnikova February is a hot time for the fashion industry: London Fashion Week is already in full swing in the British capital, where everyone has come straight from the States. Summing up the fashioned New York Fashion Week, in which the best American brands showed their new collections. We chose the 6 most interesting shows of NYFW and tell us how they impressed everyone.

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IN RUBRIC "COMBO" WE TELL, how to combine things of different styles, models, textures and colors. It can easily get tights in the net, unusual shoes, a vinyl miniskirt or a huge fluffy sweater - in the most unexpected combinations. Our illustrations are not a call for a purchase, but clues: after all, something like that may surely show up in the closet.

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WE CONTINUE TO TELL ABOUT worthy accounts in social networks through which you can view the whole world. View from the skyscraper apartment in New York, an unusual pool near Laguna del South, wooden houses in Phuket - as it is easy to guess from the name of Instagram Somewhere I would like to live, it is dedicated to very beautiful places where you want to stay live, well at least spend time.

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Olesya Willow In September, key fashion weeks were held in London, New York, Milan and Paris. Now came the turn of Russia. Following the Aurora Fashion Week in St. Petersburg in Moscow ended the 29th Mercedes-Benz Fashion Week Russia. We talk about the six best shows of Moscow Fashion Week and explain how important they are.

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From September 24 to October 2, Fashion Week is held in Paris - a key industry event. Photographer Denise Mirei Petrini, author of the street fashion blog Style Tao, shoots visitors to Paris shows for Wonderzine. In her new report on street fashion, people in black and white sweatshirts with perforations on sleeves, transparent pink skirts and light green coats.

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The beginning of the warm season is pushing for new challenges. If you decide to start playing sports right now, remember about the equipment: in addition to the "right" sneakers, it is important to attend to the acquisition of a new sconce with high-quality support, the degree of which depends on your chosen load. Easy for yoga and ballet, for aerobic exercise it is better to choose a strong one.

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IN RUBRIC "STYLE" WE TELL ABOUT PEOPLE, outstanding not only for their talent, but also for their appearance. Today, our heroine is actress Michelle Williams, who celebrates her birthday on September 9th. In honor of this, Wonderzine parses the style of the star "7 days and nights with Marilyn" into its component parts. Montana-born Michelle Williams played her first major role in the Dawson's Bay TV series.

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Stamps have long been fit to produce special collections for the holidays: it is obvious that sales at this time are higher than ever. Wonderzine collects 10 lines prepared by brands in various price categories for Christmas this year: Christian Louboutin and Cole Haan shoes, sweaters in the H & M family advertising campaign and eye caps from the Kenzo and New Era joint collection.

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Dasha Prince After fashion weeks, traditionally formed lists of trends for the next season. In the modeling business, it is also time to sum up - everyone is interested in who of the models went to the podium the greatest number of times, who opened the Prada show (one of the signs of a successful start of a modeling career), who missed the season, and who decided to return to the profession.

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