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Editor'S Choice - 2024

Brilliant way out: 10 New Year's collections

Stamps have long been fit to produce special collections for the holidays: it is obvious that sales at this time are higher than ever. Wonderzine collects 10 lines prepared by brands in various price categories for Christmas this year: Christian Louboutin and Cole Haan shoes, sweaters in the H & M family advertising campaign and eye caps from the Kenzo and New Era joint collection.

Asos

Asos, who came to Russia six months ago, is releasing a special collection for every opportunity. For the coming holidays, the retailer made a big line with all the necessary things: there are mini-dresses with stones that are suitable for a party with dancing, and silver shoes to them in a pair, and terry sweaters with simple leather pants in which you can translate the spirit after the party. Asos also makes a festive collection for shoppers with a size larger than the British 18th: you can find, for example, a velvet midi dress. Clothing comes in sale from now until mid-December.

www.asos.com

Burberry

Burberry decided not to reinvent the wheel and took off the holiday campaign with its iconic things. Burberry did everything to shoot With Love exactly caused positive emotions from the viewer: here you and the children with huge gift boxes, and couples with a pile of gold bags. In fact, this is Burberry's guide to choosing Christmas gifts, to which are attached videos and a section on the site with several interactive elements, so beloved by the head of the British brand Christopher Bailey.

www.burberry.com

Christian louboutin

In Christian Louboutin it is already easy to find shoes for the holiday, which does not prevent the brand from releasing three additional pairs. Christian Louboutin invented pink, blue and black pumps with floral embroidery. And no gold and silver with glitter.

www.christianlouboutin.com

Cole haan

The brand from New York, founded almost 100 years ago in Chicago, specializes in women's and men's shoes and accessories. Her New Year's collection includes simple shoes and scarlet-colored clutches with gold details. But the most remarkable thing here is the campaign with the chief editor of the online magazine Rookie Tavi Gevinson. A young feminist struggles to disown from the fashion industry, in which she once started, but so far she has failed.

www.colehaan.com

H & M

Every season, the Swedish giant mass market launches a New Year campaign with impressive model casting. This time, Doutzen Cruz, Kristie Turlington and Liu Wen play a family in his shooting. Look not only at the shooting, but also at the brand’s holiday promotion: this time, the proceeds from the sale of H & M gift cards will be transferred to WaterAid, an organization that improves developing countries ’access to clean drinking water.

www.hm.com

Kenzo x New Era

The French Kenzo and New Era Americans have been making joint collections of five-paneled caps for several seasons in a row, but they are creating the line for the holidays for the first time. On their caps for only 40 euros - an eye, one of the key prints of the Kenzo autumn-winter collection. This can be a great gift for the New Year, as well as things from the collection of Carol and Umberto with Toilet Paper magazine.

www.kenzo.com

Loewe

Soon Loewe is waiting for a massive rebranding: designer provocateur Jonathan Anderson has recently become the creative director of a Spanish company. In the meantime, the brand of leather products produces a collection for Christmas. These are small bags in the form of bears and elephants, as well as classic Loewe briefcases in a pair of bright colors.

www.loewe.com

River island

Another player in the British mass market, River Island also represents a collection, items from which can be useful throughout all the holidays. There are shiny shirts, trousers, and dresses with jackets, which are embroidered with sequins. The brand takes care of related accessories - it offers a colored fur backpack and a light green neon cap.

www.riverisland.com

Topshop

For the holidays, the British brand Sir Philip Green made a gift guide along with Pinterest.com. Stylized this project by our contributor Tess Jopp. Now all these fur shoes, wine-colored velvet trousers and scarves embroidered with gold threads are twice as sweet to us.

www.topshop.com

Urban outfitters

The American Democratic Store makes shooting with the New Year things in its corporate style. Shimmering bustiers are combined with knitted mini skirts, and tops-combinations - with packs. Accessories look nice: a flask with crystals (as if with a hint) and holographic and transparent bags on a long strap.

www.urbanoutfitters.com

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