Glossier Play: New Makeup Brand

IN RUBRIC "NEW MARK" We are talking about cool, independent and big brands that have just appeared - or became famous for a long time and finally became available in Russia.

Glossier Play

What is it: The new brand is Emily Weiss, whose assortment consists of "party decorations". Formats are quite in the spirit of Glossier: simple, versatile and modern.

Where can one buy: glossier.com

In 2019, the main Internet brand Glossier began to tease fans with hints to create a full-fledged decorative line: the brand released a makeup remover and even launched a new account on Instagram. It turned out that products for make-up will be released separately and under a different name - Glossier Play. In contrast to the everyday bestsellers of the "ordinary" Glossier, the founder of the brands Emily Weiss suggests using the means of the new brand "on the way out".

Now the newborn brand offers only four products: eyeliners in fourteen shades, lipsticks, highly pigmented highliders and jelly with sparkles. According to the creator, all products are designed so that they can be easily applied without brushes, but nevertheless, the range includes two accessories: a nice pencil sharpener and a silicone tip applicator for a shiny jelly. So far, the funds do not amaze the imagination, but we think that this is just the start: Glossier is able to invent textures and create fashionable form factors, so surely the Weiss team will still be surprised with their decorative cosmetics.