Brand: Forget Me Not

Forget Me Not is Arthur Lomakin's fashion label.

F O R G E T M E N O T

^{Designer: Arthur Lomakin}

^{Year of foundation: 2010}

^{A place: Moscow, Russia}

^{Post office: forgetmenotblog.tumblr.com}

Forget Me Not was invented by stylist Arthur Lomakin, who once worked on filming for the magazines LAM, Poster and Grazia. Initially, his brand was a creative union with an ever-changing composition - the collection along with Arthur was also made by the stylist Lesya Mint, who recently opened the online store Lick the Star for a couple with her friend, and Paulina Peh, who graduated from London to become a fashion designer, and Alexander Gershevich. Now for the design of things Forget Me Not responsible only Arthur. The idea of the brand was to work with old things - the guys reshaped and changed them, adding new details. The first collection was tailored specifically for the “Place” store, and now Forget Me Not things can only be purchased through a blog.

^{Now I am working on three things: sweaters and a hybrid shirt and leather jackets. Thus, my capsule collections can consist of 2-3 things that are folded into one image, but which can also be worn separately. Of course, in my head there is an idea of a full-fledged collection of clothes for boys and girls, but now this is the very period that I call the time of development. This is the specificity of Forget Me Not. I would like to have a shop-workshop where production and presentation, and sale of clothes would be carried out. But I'm afraid it will be difficult to combine work and communication.}