Olfactory ABC: Best Russian Perfume Blogs
margarita virova
If you want to comprehend the mysterious world of perfumery, but you have already understood that it is difficult to approach this vast topic on your own, searches will surely lead you to online communities and rare blogs of professionals. Over the past year amid the flowering of telegram channels, the popular instant messenger has accepted into its ranks and experts on fragrances, with whose help it is much easier to understand how a niche differs from luxury and why everyone is crazy about tuberose. We show our favorite Russian-speaking perfume resources - in addition to Nose Republic and Evaluatrix, which we have already mentioned.
L'Hédoniste
VK
The largest enamel resource in Russia to this day remains the Fragrantica.ru site-encyclopedia, one of the star authors of which is Valery Mikhalitsyn. He collects his essays in a separate public L'Hédoniste, and we definitely recommend subscribing if you are a frequent guest on VKontakte - the topic of scents on this social network is cryingly bad. Mikhalitsyn is engaged in classical analytics of new products and his own discoveries, always looking for interesting stories about the creation of the fragrance, admires the bottles, does not hesitate to criticize the compositions and does not divide perfumes into classes.
"Other perfumes"
Telegram
This channel is conducted by Anna Zvorykina, in Russia - one of the few who is engaged in rare and understandable not all natural perfumery. She is also the author of the book From Carnation to Sandalwood, a must-read for anyone who intends to seriously get involved in the world of scents: this is almost a complete textbook. In detailed posts Zvorykina tells not only about the tested fragrances, but also about the basics of the art of perfumery perception, about how and where to learn to understand smells. Well and, as we like, is not afraid to give out a little bile for especially outrageous occasions. In a short time Anna promises to transfer perfume education online - how and when it will be, it is not clear, but we are waiting.
Aromablog
Telegram
The perfumery critic Ekaterina Khmelevskaya has been conducting her Aromablog for a long time, but it is much more interesting to read her channel in the telegraph: we hope that there is still enough time for business that is not associated with smells, which is difficult to believe because of the number of updates. You can find out about the latest news of the Russian market, the most interesting launches and the very hard-to-find life of niche brands by reading only Ekaterina's channel - while there are practically no scaring terms and speeches concerning exclusively the internal problems of the industry. Here, really, about perfumery in human language.
Parfumistika
Telegram
The blog also has been a critic of Mariana Ryzhauskas who has been working on Russian media spaces for a long time and is alive - and it also looks good from the point of view of modernity and design comfort. However, if you like the informal recordings more, look for the Parfumistika telegram channel, which the author diligently fills with full reviews, news, and on-the-run reflections. Those who are embarrassed by obscene vocabulary and other writing hooliganism can be passed by, but you will lose a lot: Mariana questioned the famous perfumery snobbery, when it was not yet fashionable, and remains true to its “omnivorousness” to this day.
"Hyperboloid cat Leopold"
Matvey Yudov, another author-editor of the immortal Fragrantica.ru is one of the best perfume experts in Russia. Usually authors who write about smells are valued for their ability to translate abstract aromatic sensations into words, which requires some poetic skills besides many others. The chemist Yudov has another advantage: he knows how to explain aromas precisely from the point of view of the performance of their properties, and it is extremely interesting to read about this, even if you have an eternal two in chemistry. In the facebook group regularly laid out new texts, in the presence of easy navigation on popular topics, which will especially help newcomers.
Cthulhumakeup
telegram
Journalist Nadezhda Weiner who wrote about eSports in the past was the co-author of the cosmetic blog Fierce & Cute, and then she started her own camera channel, where she talked a lot about beauty and makeup from an openly feminist point of view. Recently there perfume reviews appear in an enviable constancy, in which the author’s not the most banal tastes are also reflected. It is worth reading if you, like Nadezhda, are always looking for smells “darker” that they don’t try to please - it’s about such she most often writes with very personal delight.
Gala anni parfum
Telegram
Perfume expert Galina Anni conducts courses and master classes for those who want to seriously study the olfactory history. We recommend her telegram channel to those who want not only to read about modern bottles, but also to receive special knowledge. Much more effective, of course, is to personally take a look at one of the classes in order to get acquainted with an extensive vintage collection and learn the art of smell. We, as incorrigible, but curious lazy, just call Galina Annie to write more often.
Hear the smell
Telegram
Journalist Bogdan Zyryanov leads a relaxed, but at the same time informative channel, dedicated mostly to niche perfumes. There are a lot of illustrations, polls and opportunities for feedback in general - the author overcomes the absence of comments in the telegram with frequent invitations to discuss a variety of near-aromatic topics, and shares interesting stories from readers with others. Bogdan is a perfume blogger who is interested not only in smells, but in the context in which they exist, therefore, an outstanding breakfast and a new series of "BoJ's Horse" can push on his reasoning.