Hit of the season: What brands look for liquid matte lipstick
Hardly any more popular now. and at the same time friendly cosmetic product than liquid matte lipstick. A couple of years ago, one could only dream of today's palette of their shades, variety of textures and marks. Now you can find the right lipstick in any price category in almost any store, and the novelties do not cease to appear. We asked the blogger Olga An, who is familiar with unusual cosmetics, to tell about ten worthy brands of lipsticks and compare them to each other.
Make Up For Ever
The professional brand was one of the first to present a double lipstick combining lasting matte pigment and a mirror shine (it is regularly repeated by the mass-market brands, and now also by Chanel). Aqua Rouge Waterproof Liquid Lip Color is a line of discreet neutral shades with a rare exception in the form of neon-orange, magenta-pink and ink-violet lipsticks. Its uniqueness is in long-lasting durability, unbreakable even under a layer of dense transparent luster, without sacrificing comfort. Dense liquid pigment covers lips, keeping their natural relief, becoming dull gradually, leaving time for maneuver. Despite the professional orientation of the brand, this is not a limitation that excludes the use of neizazhistami, and the highest level of quality for fans who do not have special skills and knowledge.
Makeup Monsters Cosmetics
Makeup Monsters Cosmetics is easily confused with cosmetics for children, but under the packaging with a cartoon girl with blue skin (you can assemble all of the three boxes) there is an excellent quality. A young vegan brand in just a year of existence has managed to conquer buyers in times when matte lipstick does not seem to surprise. Matte Liquid Lipstick - resistant liquid matte lipstick of excellent quality in all respects, regardless of shade. The palette is diverse and presented in complex shades: only here you can find several variants of green, blue, gray colors. By the first birthday in January, the brand released three shades in a limited edition with girls on the boxes blowing candles on the cake, and promised to re-release some of the shades that had scattered at one time in a few days. At the same time, the Makeup Monsters team is more than just sellers - it is a warm friendship between enthusiastic people who create and love cosmetics.
Nyx
For NYX, the launch of Soft Matte Lip Cream's matte cream lipstick has become a kind of lucky ticket. When they say "NYX", it is this lipstick that comes to mind first. Gamma calm, on the verge of boring: among the abundance of neutral beige and pink rare red and purple. The series with geographical names in January 2016 added 12 more locations, including the sapphire “Moscow”. Of all presented in the list, matte creams of NYX are the most benign and not tightly dull, with a nice bonus in the form of the ability to hide small flakings. While you distribute the pigment over the lips, there is enough time not only for correction of the contour, but also for ombre-like artwork. The coating is not tightly grasped, so that it will treacherously remain light traces of contact. In combination with a moderate palette, it is not surprising that lipstick has become an absolute bestseller of the brand.
Lime crime
Do you want to do well - do it yourself. Such a principle was followed by Doir, creating its own fabulous brand of cosmetics. C Velvetines Lime Crime confidently occupied its niche, having won the love of buyers with an unusual color palette. Starting with the production of basic red and pink, the line was expanded to unbanal pumpkin-orange, electric mauve, khaki, the color of raw cement mix and cozy cashmere.
The beginning of the end happened when, from the fantasy cosmetics for the soul, the brand set a course for commercial success, releasing first boring brown on a wave of nostalgia for the 90th, and then completely reducing the degree of originality by launching blue-emerald lipstick in the appendage to the dull sandy beige and dusty pink . A second trio came out for Valentine's Day: pink lipsticks of varying degrees of "tenderness" that men would rather like than use for self-expression. With each new launch, the consistency of lipstick changes, becoming thinner, and the hardening time lasts longer, but nevertheless the quality remains the same. The list of Lime Crime got for the championship of the release of the original texture and the golden time, when the creator of the brand considered beautiful not something that looks natural.
Jeffree star
Another brand, based on the ambitions and extravagance of the creator, bright in every sense of Geoffrey Star. Marca is only a year old, but despite her young age she managed to conquer a large audience, thanks in large part to Jeffrey's leitmotif, creating cosmetics for self-expression, inspiration and just entertainment, despite gender prejudices. Jeffree Star is ahead of Lime Crime not only by its productivity, but also by a more comfortable and stable formula with the same liquid watery texture. The color palette of Velor Liquid Lipstick is small, but covers all segments: from neutral shades of everyday make-up to shrill, bright and unusual blue-blue and green. Mark can be called cool if only because she managed to create a truly unique product - white lipstick, beautiful not only on the lips, but also stimulating new experiments in makeup.
Cailyn
Cailyn, Perhaps the most prolific brand of all, gone far ahead of haze in the classical sense. A rich palette is able to satisfy every taste, starting with those who are looking for a "perfect shade like Kylie Jenner", ending with those who lack a holiday in life. Extreme Matte Tint is a velvet lipstick line consisting of 53 shades of predominantly beige-terracotta scale with rare exceptions in the form of neon orange and pink, as well as wine-violet. Sold as a solo, and thematic threes, united by color.
Star Wave Mattalic Tint combines dullness with a metallic sheen. A dozen of uncompromisingly bright metallic shades with stellar names became a breakthrough among this kind of textures. Star Wave Glitter Tint is a truly unique product - a matte cream with a generous scattering of glitter that is not felt on the lips. Eight bright shades, despite the dubious combination with sequins, do not look vulgar. In terms of endurance, this line is an absolute record holder, amenable only to a two-phase makeup remover. And in general, "made without violence, made with love" - can there really be a bad stamp with such a motto?
L.A. Girl
The budget American brand is represented in the list by 16 matte lipsticks, for some reason called glitters. The Matte Pigment Gloss series is unique not only for its low price with excellent quality, but also for its unusual texture. Liquid, but saturated with pigment, it quickly stiffens on the lips, making it impossible to enjoy the application process. After drying, a thin, sticky film for some time forms on the lips, which is not afraid of fatty foods, unlike most matte lipsticks.
Due to the "rubber" texture, she is not afraid of cracks and shedding, which means that it is great for special events like appearances in front of an audience. The reverse side of the medal is the difficulty of removal: micellar water is not capable of such a task, but two-phase means just soften the coating, which can be rolled up with small flakes. The palette is scant but solid: a pair of successful beige-brown shades, a pair of pink, as many as purple and a little more conditionally red. The behavior of light shades, contrary to stereotypes, is no worse than bright ones; the only moody one is black and purple, which requires a couple of layers and a little patience.
Lasplash
LASplash creates uncompromising, pure colors that do not require wordy descriptions, which can be used as illustrations for color names. Here blue is really blue, and gray is unconditionally gray. This is an interesting technique of the brand, which creates a "basic" set of colors among the dazzling variety of shades of other brands. In each new run (textures vary from liquid cream to mousse), slow seizure, long firmness and comfort on the lips remain unchanged.
The brand regularly stirs up interest in limited launches: six dark shades with a metallic sheen in the Dia De Los Muertos Halloween collection (the star of the collection is the Catrina duochrome, fondant double of the famous MAC Blue Brown pigment), and also in collaboration with celebrities (the current nine-line line caramel scale Laura G). Beat below the belt - themed launches with the names of the heroes of Harry Potter and the Disney princesses - who will stand here?
Belor design
The Belarusian brand with a ruler Matt Couture Lipgloss is a budgetary and the only representative of the CIS, which is unfairly little known and written. A modest palette of nine shades, which was recently presented to five, in ascetic design is that rare pearl of the mass-market, where loud advertising, pretentious design and perfume fragrance, but not quality, were refused in favor of an affordable price. Basic shades without fanaticism: red, pink, beige and successful 51st, a mix of terracotta and marsala, so popular last year. Light mousse texture is applied evenly, regardless of shade and, like tint, imperceptible on the lips with high durability. Adult, conscious collection without surprises. Perhaps, the brand lacks a rock-and-roll and a new marketer with minimal imagination, so that lipsticks at least get names instead of numbers - then you can proudly drink champagne as a worthy competitor to the global cosmetics industry.
Colourpop
Where there is a color variety, it is in the ColourPop Ultra Matte Lip palette. There are many shades of pink, red, beige, purple and their derivatives. Do not forget about the most creative customers, creating a blue, blue and green lipstick. The main disadvantage of this release - resistance and coating varying depending on the shade: some tend to crumble or smear. Calling these lipsticks budget analogue of Lime Crime Velvetines, probably, many consider only the financial side of the issue, because even the seemingly similar liquid texture of the ColourPop is prone to emphasizing peeling, unlike the less capricious "unicorns." Lips with these lipsticks are as if covered with gouache, regardless of the thickness of the applied layer. The coating is not subject to layering and correction - it lubricates the first layer and underlines the irregularities of the application.