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Editor'S Choice - 2024

Pitti Uomo: 12 brands to replace the male classics

What to give to a brother, friend, dad or any other man - a question that drives every girl into a stupor. If you are minimally familiar with the taste of a loved one, but do not want to seem trivial in the choice, we suggest looking for suitable items from niche, local or young brands. Wonderzine editor Rita Zubatova visited the Pitti Uomo exhibition in Florence and reviewed 1,000 spring-summer men's collections. Now she talks about the brands that make trench coats no worse than Burberry and suits that are not inferior to Saint Laurent.

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Trench coat Burberry

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Trench coat Norwegian Rain

Trench coat Norwegian Rain - urban version of the classic Burberry. Also impermeable to water and wind, also breathes and has a million other nice bonuses described by the Bergen manufacturer. If you have long dreamed of a light raincoat, but you dress a little less elegantly than Michael Kane, this seems to be what you need.

Norwegianrain.no

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Sandquist Bags

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Teddy Fish Bags

Since the perfect Swedish Sandquist backpacks have appeared in everyone’s favorite Asos store, their popularity has doubled on the streets. If you want something that is just as simple, but original, you can try to get the bags of Hong Kong designers Teddy Fish. Let the country of origin not embarrass you, for the quality of work (all bags are sewn and decorated with furniture by hand), we vouch.

Teddyfish.fr

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Saint Laurent Paris Costume

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The Suits

If from 2006 he dreamed of returning Edie Sliman to design, but he was taken aback when he saw the Saint Laurent price tag, then he would surely be pleased to learn of the existence of a young Belgian brand that produces essentially the same, but at a price three times less. Pants and jacket The Suits, which promise to serve to the last, will cost 600 euros.

The-suits.com

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Glasses Illesteva

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Matteo Molinari glasses

Horn-rimmed glasses are now produced by every second brand, but Illesteva, a New York-based optics brand, has made them its own trademark. If your friend, boyfriend or dad (the latter is less likely) has long wanted such, you can please them with a pair of young Italian Matteo Molinari. Massive rim and sweethearts look futuristic, but at the same time courageous.

Matteomolinari.com

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Marc by Marc Jacobs shirt

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Saint Paul Shirt

Designer Saint Paul Jung Ho likes to combine prints no less than Mark Jacobs in his youth line. In this case, the Belgian and American design clearly carries a different message: in the shirts of the first one, perhaps, you will have croissants for the brunch, in the shirts of the second one - to walk around Brooklyn with friends. Push off plans for the evening.

Welcometosaintpaul.com

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Paul Smith Butterflies

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Butterflies Jupe by Jackie

Speaking of fantasy male butterflies, first of all, you remember Paul Smith. But, objectively, it is even inconvenient to compare the ties produced at the factory and the ties embroidered by Indian craftsmen under the guidance of designer Jackie. Each butterfly, neckerchief or Jupe tie looks like a work of art. If you can choose from all the splendor, buy without hesitation, and the sooner the better.

Jupebyjackie.4ormat.com

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Lingerie by james perse

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Lingerie The White Briefs

It's all clear. Simple shirts, sweatpants and underwear are always needed. The Scandinavian brand The White Briefs makes women's, men's and children's collections and impresses with its quality and concise design.

Thewhitebriefs.com

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Mackintosh Cloak

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Hancock Cloak

There are several cloaks hanging on the Hancock stand, differing only in details, but it is impossible to pass them by. The daughter line of the legendary brand Mackintosh makes jackets out of waterproof fabric, in which everything seems to be perfect: from the cut to the pleasant little things, like a contrasting neon lining. Well, there is no doubt about the quality of the technologies patented as far back as the 19th century: this jacket will pass more than one acid rain in Moscow.

Hancockva.com

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Knitwear A.P.C.

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Knitwear De Bonne Facture

Such simple knitwear of impeccable quality (and for adequate money) you look at every store, but you find a pullover with a stupid padlock in the back, which also rolls back two weeks later. De Bonne Facture - salvation and the alternative to the quality-losing A.P.C. Bonus will be nice details, like buttons with an anchor on a sweater or a beautiful label on the wrong side of a tie.

Debonnefacture.fr

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Espadrilles Castaner

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Espadrilles Zabattigli

Men in Russia rarely wear espadrilles, and for good reason - this is the very alternative to perforated “ventilated” shoes: the lungs breathe and do not frighten girls in the subway. Classics - Spanish Castaner, our favorite - Cypriot Zabattigli: they are sewn by hand, and they cost the same 90 euros. Moreover, a brand has recently appeared with a rubber over a rope sole: it looks less authentic, but it does not stop on Russian roads at a time.

Zabattigli.com

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Barena Jacket

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Jacket 1st pat-rn

If the image of an Italian man, like those who walked here, does not give you peace of mind, then it is probably time to get a jacket made of soft fabric - these make many local brands, but Barena and 1st pat-rn make the most beautiful ones. Which one to choose is already a matter of taste and chance: the first are freer, the second are slightly stricter.

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Borsalino hat

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Super Duper Hats Hat

The brand with the slightly intimidating name Super Duper Hats actually produces great hats. Classic wide-brim woven so thinly that straw feels like paper. If you want to look more relaxed - you can buy a beautiful cap of multi-colored twigs.

Superduperhats.com

Watch the video: The Best Shoe Brands in 2019 part 1 (April 2024).

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