Where to look for earrings-rings: 7 interesting brands
Hoop earrings are timeless, but this summer they finally conquered our hearts and instagram. And this concerns not only neat mini-rings, which can be seen on French women like Jeanne Damas, but also heavy ones with rhinestones, before they were worn by our favorite R & B divas. If you are also looking for such - we tell you which brands, from Russian to foreign, you should pay attention to.
JIWINAIA
JIWINAIA, a striking brand, was founded by Central Saint Martins graduate Marisa Jivi Sok in 2015. The source of the work Juice became her Korean, Italian and British roots, as well as an irresistible love for 1990 and hip-hop. Marisa's favorite video is "I can't" Foxy Brown. "If I had the opportunity to make jewelry for this video, it would be long crystal earrings with fur pom-poms and large choker chains with enamel and rhinestones," says the designer.
Now Marisa makes collections with ironic names like “Get Rich or Eat Peanuts”, in which you can see a variety of kitsch accessories in the spirit of the time: cocktail cherries earrings in ice cubes or Mirrors of Venus, massive chokers with rhinestones and, of course, luxurious earrings Hip-hop queens are huge rings with “Taekwondo” and “Reincarnation” inscriptions from rhodium (104 euros), as well as gold rings with peanuts, which George Smith, Charlie XCX, Anna Collins and other microinfluensers enjoy to wear. You can buy JIWINAIA products on the brand's website and on Farfetch.
Alexa De La Cruz
The 23-year-old Mexico City native Alex de la Cruz founded her own brand only in the spring of this year, but Vogue already writes about it - and deservedly so. Cruz became fascinated with jewelry after online courses that inspired her to create her first collection of eleven delicate jewelery. Brand production is based in Mexico: first, the designer creates prototypes of products using a 3D printer, and then gives them to a familiar artisan (and jewelry mentor), who turns them into delicate jewelery made of silver and corals - the latter on the coast is assembled by Cruz herself. Campaign Cruz also deals independently, and her friends are models.
On the brand’s website you can buy thin rings with pearls (from $ 170) and a moonstone ($ 200), neat pendants ($ 200), as well as minimalist hoop earrings in the form of interlaced hoops made of different metals (silver, for example, will cost 150 dollars), which you want to wear without removing, as the second skin. Instagram brand - a separate visual pleasure.
Ringstone
The young Moscow Ringstone brand was founded by designer Alina Demidenok. She describes her products as "contemporary fine jewelry": Demidenok is not afraid of experiments with the shape and texture of the metal and seeks to "emphasize its primordialness." The same applies to the stones: according to the designer, without cut, they look most beautiful. In addition to wedding and engagement rings, which we recently told you, in the “basic” Ringstone line you can find minimalist medallions (3,500 rubles), leaf-earrings (from 4,600 rubles) and small hoops (4,500 rubles) and more (7,500 rubles), which fit perfectly into the daily wardrobe and are suitable for special occasions.
All jewelry is created by jewelers manually from different metals - while the texture of the material remains natural, so all the products are unique. You can buy them online, and see them live - in the stores "Sugar" and other brand partners.
Young frankk
Young Frankk, a popular instagram brand, hails from Los Angeles and was born thanks to the self-taught jeweler Kristin Young. In the past, the artist, when creating jewelry Christine inspired by art - this can be seen on the brand's instagram brand. In the production of Young Frankk is guided by the principles of environmental friendliness, so the products are made from recycled metals. Today, Christine releases laconic decorations that can be seen on many Instagram bloggers like Maria Bernad and Alyssa Coscarelli.
In the Young Frankk collection you can find smooth silver rings ($ 142), gold-plated pendants with beads ($ 88), unusual earrings in the form of palms of gilded wire ($ 82) and earrings-rings for every taste - as small ($ 72) and large ($ 88) diameter. Prices for all products are quite affordable, and the simplest delivery to Russia will cost $ 16 - so we advise ordering with friends.
Luv aj
Mark Luv Aj - project graduate Otis College of Art and Design Amanda Thomas, created in 2005. Amanda became interested in jewelry, as a teenager - at the same time buyers of the multi-brand Fred Segal drew attention to her products. “I didn’t even have a license,” recalls the designer. Inspired by the success, Amanda firmly decided to pursue a career in this area - and her story could be a script for a movie. In parallel with her studies at college, Amanda gained experience on internships with star stylists Christina Elrich and Estee Stanley, and after graduation she immediately opened her first stores - as a result, by 2015 Amanda was on the list of the most successful people under thirty.
In the line of Luv Aj you can find a lot of interesting jewelry, but the hit of sales is the earrings-rings that Beyonce, Kylie Jenner, Bella Hadid and other popular girls wear. In the online store of the brand you can find products for all occasions - from small and minimalistic ($ 55) to completely luxurious with Swarovski crystals ($ 150), which Beyonce likes. If you are tired of the classic form, we advise you to pay attention to the ring-hearts ($ 175) and crescent rings ($ 100). You can buy everything online.
48
Mark 48 was founded in 2015 by architect Lera Treyger and sculptor Ilya Kuznetsov. “I always wanted to make rings that look good on my small hands. Besides, I couldn’t find something laconic for myself before: the market was oversaturated with old-fashioned products of large Russian factories. And jewelry for me is first and foremost a way of self-expression Therefore, faced with the problem of the lack of the desired, I turned to Ilya for help, and together we made the first rings, earrings and pendants, ”Lera says. This is how the first collection of sculptural decorations appeared 48. The friends themselves have learned jewelery, and their responsibilities are now distributed between them: Lera creates sketches, and Ilya embodies them.
In line 48 you can find wavy rings made of silver (4400 rubles), mono-earrings with pearls (2500 rubles), pearl pendants (3500 rubles), laconic earrings-rings, beautifully wrapped around the auricle (6000 rubles), and earrings-rings of unusual spiral shape 4500 rubles). All products are available online, and you can try on them, for example, in the "Sugar".
Googo philip
Gogo Philip is a vibrant brand originally from Italy, which you probably could see on ASOS. Very little is known about the brand's background, but in the products one can guess the influence of vintage aesthetics, Italian glamor and hip-hop-divas, so beloved by Instagram.
The designer is not afraid of experiments and relies on fancy and eye-catching jewelry: on the site of Gogo Philip you can see very trendy tropical hibiscus earrings (28 euros), long earrings, shaped like Japanese bells (20 euros), and earrings-rings: large "bamboo "(9 euros), golden in the form of interlacing hoops (31.5 euros) and concise square (9 euros) - with them you will definitely stand out from the crowd. All decorations are created by hand, the production of Gogo Philip is based in Milan. You can buy brand products online.
