Proenza Schouler will produce fragrances
The Proenza Schouler brand will produce the fragrances: the brand will be helped by one of the largest manufacturers of perfumes and cosmetics L'Oréal. The companies have signed a license agreement, the term of which is not disclosed. “We have always dreamed of working on creating fragrances. We look forward to transforming our visual aesthetics into a sophisticated and emotional flavor,” said Proenza Schouler designers Jack McCullough and Lazaro Hernandez.
Recall that L'Oréal is engaged in the production of fragrances for a number of luxury brands, including Ralph Lauren, Giorgio Armani, Yves Saint Laurent and Viktor & Rolf.