First-hand: Personal blogs of developers of cosmetics
Masha Vorslav
It is doubly interesting to read the blogs of cosmetics manufacturers and scientists: firstly, because of the personal experience of entrepreneurs, and secondly, because of insiders. We found five notable projects: The Beauty Brains, Chemists Corner, Beauty by the Geeks, Susan Chyi Blog and Colin's Beauty Pages, and figured out what can be learned from them.
The beauty brains
One of the best blogs about beauty and health in general. It was created in 2006 by Perry Romanowski and Randy Schuller - scientists who put their lives on chemistry and cosmetics. During the existence of the blog, they had time to answer, it seems, to all possible exciting questions and to release the book based on the motives, but they don’t intend to dwell on it - hurray.
Chemists corner
Similar to the previous format of the project (well, not surprising: it was founded by Perry Romanovsky from The Beauty Brains) scientists. Everything is clear and to the point: the blog is positioned not just as a blog about cosmetics, but also as a manual for chemists. Nevertheless, non-chemists who like to include the head, Chemists Corner also come in handy: a lot of useful information in it.
Beauty by the geeks
Young promising blog of two girls scientists. While he looks more like a clever glossy online magazine (this is not bad), one cannot blame him for excessive consistency: Brigitte and Rose present recipes for homemade facial scrubs and at the same time disassemble shampoo. In general, not boring.
Susan Chyi Blog
The founder of decorative and not only cosmetics brands Jelly Pong Pong (packaging and filling to match the name) and So Susan was still a student who decided to try herself in business and since then she cannot stop. In a blog, Susan responds to intelligent questions from readers like “How to test cosmetics at home?”, Writes a lot about work (a story about how difficult it is to make face oil - here) and a little about her life. It does, however, infrequently.
Colin's beauty pages
Scientist's blog about cosmetics and science, updated with enviable regularity. Colin reflexes (wisely), it seems, for every reason and direction: he makes reviews of products, writes about the halo effect in beauty, chews about ingredients and - less interesting, but popular - talks about the rights and ways of earning bloggers.
THE PHOTO: cover photo via Shutterstock