Real Fantasies: Prada Videobook, created by AMO
Prada Italians The reputation of one of the most innovative brands of the so-called heavy suite: the head of the brand Miuccia Prada is a real visionary and a businessman whose interests include not only fashion, but also modern art. Approximately the same can be said about the co-founder of the OMA archbureau, Rem Kohlhas; no wonder both met. OMA is the author of the Fondazione Prada building complex in Milan, and a separate room is set aside for their joint projects at the head office of the Venetian Foundation.
In addition, the subsidiary bureau OMA - AMO - which year has been involved in the spaces and scenography of Prada shows, creating amazing spaces: for example, inspired by medieval judgments or space landscapes. Their new work, Real Fantasies, is no less impressive - it is a video book of the brand’s spring-summer collection, where models are integrated into virtual space, and everything looks like a render.
