Fashion director of Elle Girl Olya Kovalyova about favorite outfits
FOR RUBBER "WARDROBE"we take pictures of beautiful, original or strangely dressed people in their favorite things and ask them to tell related stories. This week our heroine is fashion director of Elle Girl, Olya Kovalyova.
It is important for me to create a bright image - I don’t like boring basic things. Sequins, rhinestones, feathers - it's all mine; let it be a little trash if you want to. I am greedy for trends (apparently, the work has an effect) and I love to dress up, even when no one sees me except for colleagues in the office. In my wardrobe there are few simple things that can be combined with each other, usually everything comes in sets, which I choose according to my mood. I love accessories, especially large earrings.
I graduated from Stroganovka. Creative high school gives a non-standard view of the world: art and design broadens the mind, so that the gray and the banal no longer clings. Later, I lived in Milan for a year and studied as a stylist - there I learned about many brands and more plunged into fashion. My style began to take shape at work: you inevitably devote a lot of time to clothes, you often find interesting things and you can buy with discounts.
I see something in the stores when I collect things for shooting, give something, order something on the Internet. I really like sales: the hand does not rise to take for full price, when you know that in a couple of months the clothes will cost twice as cheap.
Pullover Vivetta
Ruffles on sleeves and multi-colored rhinestones are the perfect pullover. This year I visited the brand's show and finally fell in love: bright and unusual things - just mine. I bought this item in Hong Kong, dug it up at a sale at Harvey Nichols.
Fur coat Giorgio Armani, pants Uniqlo U, turtleneck Uniqlo, ankle boots N ° 21, Gucci bag, vintage earrings
Pink fur coat bought in the Italian Embassy at the Christmas market. I went to drink coffee, but, as a stylist, I could not leave without a purchase. I had to rush to the ATM and then persuade the carabinieros at the entrance to let me go back: it was almost nine in the evening and the event was over. It cost me a ridiculous 8,000 rubles, and this is the first line of Armani, as it turned out. I was especially glad when I saw her at the most interesting one: Coco Rocha was in the photo, and the signature read "5000 pounds".
I can not say that I am a fan of basic things and Uniqlo, but from there I have a pair of turtlenecks. Pants from the U collection waited for me: I took the same ones for shooting and thought to buy myself, but on the day of the sale of the collection I flew away from Moscow. Returning a couple of days later, I didn’t count on anything, but they remained in stock for my luck, and even in the right size.
Ankle boots N ° 21 bought on sale at TsUM; I love this brand - their accessories are especially good. Gucci bag gave a boyfriend during a trip to Italy. Do not have time to go to the store in Milan, but in other cities this particular model was not. I ordered it online with delivery to the hotel - I was worried about whether they would take it and not be stolen at the reception. Earrings from a vintage store in Athens.
Zara Top, Self-Portrait Pants, MM6 Maison Margiela Boots, N ° 21 Bag, Earrings & Other Stories
Probably, now it is difficult to meet a person who does not have at least one Zara in the wardrobe. I buy there rarely, I do not like to meet people in the same models as mine. This top hooked his unusual "bare" back. Pants Self-Portrait put in the layout in Elle Girl and waited half a year until they have a discount. This is my perfect pair of khaki colors - plus trendy zippers with rings.
Booties MM6 Maison Margiela bought in Copenhagen, again on the sale, 120 euros for such a universal and significant thing. Bag-bag N ° 21 found in Milan: beige color, wide fabric belt - it fits almost everything, I carry it every other day. Earrings took in & Other Stories - the brand has a lot of beautiful jewelry, though more minimal.
Jacket & Other Stories, Zara Dress, Saint Laurent Boots, Prada Earrings
All the things of the bow, except for the dress, I bought in an outlet not far from Milan. Prada earrings, similar to the Christmas tree balls, attracted me when I was shooting, I even secretly put them on a date. So, when I saw them in the outlet, I took it without hesitation. Thanks to these boots you can fall in love with rainy weather - and also they are great for summer music festivals.
Moschino T-shirt, Topshop pants, Miss KG ankle boots, Gucci bag, Borderline choker
I ordered a t-shirt on farfetch.com - I love Moschino very much. Even if my colleagues do not consider Jeremy Scott to be a brilliant designer, unlike any aesthetic Raf Simons, I am much more pleased with the first irony. I like the inscriptions on T-shirts, but it is difficult to find an interesting one, but everything here is perfect.
Pants brought from London - God, what's the Topshop! Four floors, accessories, cosmetics, and on the minus first - Rails with young designers and vintage. Vinyl looks sexy, emphasizes the figure and makes any bow bright. I love this material very much and often use things from it in the shooting, which is why the former chief editor even suspected my love for BDSM.
Ankle boots from the same Topshop, there are different brands in the shoe department. Furious fuchsia, pearls and lace inserts - I could not pass by such beauty. Choker bought at the Borderline youth store in London, I can’t say that I wear it often, but the jewelry got into Elle Girl shooting. A suede black bag was presented by a boyfriend, this time in Hong Kong. Edging with large rhinestones (what kind of glare they give in the sun!), A comfortable pen, and Gucci - I love this brand.
Youth Tonic Costume, Oysho Top, Dorateymur Ankle Boots, Kenzo Bag, Earrings & Other Stories
I bought the costume a month ago in Bangkok, came across among the millions of stores at the fashion boutique Matter Makers, where I saw it: an inscription, an unusual cut, ruffles - especially suits again in the trend. I have never worn it yet, the weather is so far unsuitable. Dorateymur booties are also waiting in the wings; I ordered it on Farfetch, I liked the unusual detail in the form of a tag.
I love Kenzo x H & M's ironic bag. I bought a couple more things from that collaboration, although more often I take only earrings. The top Oysho was presented on the press day of the brand, I thought where it was, I put it off until better times - and it was useful here.
Alisa Kuzembaeva fur coat, Kenzo x H & M sweatshirt, Carven shorts, Versace boots, H & M x Balmain earrings
She ordered a fur coat from Alice and is super pleased! Stunning correct shade of green, pockets, long belt, and it is also very warm, probably the first thing made of faux fur, which is not cold in our winter. After walking a little, I realized that maybe I would shorten it a little bit, although with such a length the bow is royal.
H & M x Kenzo Sweatshirt - I like the idea of mass-media collapses with famous designers. I bought black shorts at Salem in TSUM - they look like a skirt. Versace danced about the boots for half a year after the shooting, and at the end of the season she was able to buy them out in the showroom. From the entire collection of H & M x Balmain, I took only earrings: I remember with horror the insanity that was going on in the presale, and Kirkorov with a dozen packages.
Gucci Dress, Jimmy Choo Shoes, Bag N ° 21
Dress bought on the market Strogo Vintage. I'm not afraid to wear it to parties - even if it is transparent, but everything is in Gucci logos. I carry a bag often and not at all as an evening one: I like its size, and of course rhinestones, of course. Jimmy Choo sale shoes in Li-Loup. I think that everyone needs heeled shoes: even if I cannot stand for more than an hour in these, then they are ideal for rare, beautiful exits where you can sit.
Top, Skirt, Coat - H & M Studio, Shoes & Other Stories, Vintage Earrings from Paris
A very successful collection turned out, I bought three things at once. Although it is already a tradition for me to take a coat of H & M Studio for me - there is also a voluminous beige from last season. Shoes & Other Stories bought in Milan, classic and everything. I saw my mom's friends like her, it turned out that Saint Laurent, so now I can imagine that I have almost SL. Sophie Hulme bag - it feels like at one time everyone walked with this brand. I have a rare model with small golden hearts - I love the decor and small details.
Top and ballet flats - & Other Stories, Harmony Pants, Versus Versace Earring
I love & Other Stories and I am glad that as long as we don’t have it, there’s almost no people in the same things. When I come to Europe, I definitely go to the store and take a huge amount of clothes: I wouldn’t have thought that this thing would suit me, but I measure and understand what I need to take. Pants bought in Paris in a small shop in the Marais. Very beautiful and elegant, but terribly crumpled. Earrings Versus Versace gave PR managers for his birthday. I wear one, it is more interesting and easier - they weigh a ton.
Dress & Other Stories, Zara Treads, Alexander Wang Bag
I decided to repeat the bow from the show Givenchy FW17, quite succeeded. Total Red is the most memorable image of this fall, everyone appreciated; in the street they even came up and asked where the boots and dress came from. Mom gave the bag; Red is the same universal color as black. In general, I like bags over my shoulder: it is convenient when my hands are free.
Moschino Covers Collection
I used to buy covers and changed them often. Then she fell in love with a mirror case from the Barbie Moschino collection, but missed it; boyfriend gave one that looks like a cigarette pack. So I decided that I would only wear the phone in Moschino, now I buy new ones as soon as they come out.
Versus Versace Earring
The Versace earring is a showroom gift, a man's earring. Very massive and heavy, gold, rhinestones, luxury life, everything as I like.
Vintage earring
I am a big fan of flea markets, I try to visit them in all cities where I go. The best choice in Paris, but also in Athens, I found a couple of great ones, for example, this “Egyptian” one. She is alone - but again, it is now customary to wear earrings.
Vintage earrings
I often find beautiful in & Other Stories, H & M and Zara, but all that is higher is vintage.
H & M x Balmain Earrings, Versus Versace, H & M Studio, H & M x Erdem
When I do not like anything in the collaboration, I take earrings as a keepsake.
Glasses Marc Jacobs, AliExpress, & Other Stories, ASOS, Polaroid, Ray-Ban
Oddly enough, almost all these couples gave me. I think that there should be a lot of points in order to select for different images. There is an interesting story with pink ones: I bought them in some fashionable store in London, took them to shooting in China, where I scratched them terribly, asked my friend to buy some more, but they were already taken apart. But another friend found the same on AliExpress about twenty times cheaper. Let not the original, but pleased.
Vintage glasses from Milan
Bought on fashion week. I was late for the show, I walked around for a long time and measured: I don’t have this form at all, but I decided to take it all - everyone will go to these summer.