Daisy: Romantic dresses, see-through bodysuits and caps from Australia

IN THE WEEKLY RUBRIC "NEW MARK" we present young designers and tell them where and why they should buy their things. Our heroes this week are spouses Gibson and Renee Fox.

Year of foundation:2016

Where can one buy: daisydaisy.tv/shop

Price:Takes - 70 dollars, T-shirt - 60 dollars, Hoodie - 220 dollars, dresses - from 260 dollars

Gibson and Renee Fox are a legendary couple from the Australian fashion community. At first, they worked at Ksubi, a notorious local brand that appeared on the arena in 1999 and made noise in the 2000s, then in the Australian division of Oyster Magazine, and after that as consultants of various brands. Their own offspring, the Daisy brand, was conceived as an outlet, a small project that the guys did not count on worldwide success. Now they are being sold by the New York Opening Ceremony and are supported by femfotographer and artist Peter Collins with the Kardashian sisters. In addition to the native Oyster, Vogue, Dazed and American Harper's Bazaar wrote about the first Daisy collection and thus helped the brand to find its audience far beyond the borders of its native continent. This interest, according to the creators, they did not expect.

The division in the brand was immediately clear: Gibson is responsible for the visual presentation - lookbooks, mudboard, references and social networks, and Reni - for the design of things. It is not surprising that the main fans of the brand are girls who emphasize their sexuality in every way, like models of Bella Hadid and the same Kim Kardashian. The creators of the brand rely on candid things - blouses with bare shoulders, combination dresses and corsets - while not forgetting about current trends: inscriptions and slogans, sports elements, accessories like caps, stockings and a mule with a narrow toe.

Daisy fits perfectly into the global fashionable course; Brand things do not claim special originality or high art, but they exploit everything that is so popular with modern teenagers. About the same way goes, for example, the Polish brand MISBHV. Flirting with "dark aesthetics" (starting points of the latest Daisy collection - the Victorian era and vintage horror films of the 80s and 90s) - the surest tactic to attract a teenage audience. But whether teens will be able to buy dresses for $ 450 is a big question.

We always think about whether we would wear this or that thing, and how our friends would dress. In this case, we want to make clothes at the intersection of fantasy and reality. We are expanding the Daisy line by rethinking our branded items that we feel are “about us”. But this is not so much about repetition as about our emotions and our own idea of femininity and fetish.