Pleasant acquaintance: 7 Korean brands worth knowing
"L'ETUAL" LAUNCHED DEPARTMENT WITH Loud NAME "KOREA" LAST WEEK. There are no familiar Mizon snail cans and cute pandas Tony Moly, and the names of the brands sound unusual. We conducted a small investigation and selected a few more brands that are popular abroad, but unknown in Russia. It turned out the perfect K-beauty department, which is scary to enter on payday - fortunately, not quite real; True online shopping still works wonders.
A small proud brand Benton appeared in 2011 - the first products were essences with snail mucus and bee venom. According to legend, they were developed by one of the founding brothers for the second, suffering from allergies and sensitivity. Today, Snail Bee High Content Essence is the main product of Benton, which has grown into a separate line. All brand products contain herbal ingredients of high quality - just as much as it fits.
in the bank cost 15-20 dollars. The brand is very popular
in the US, and snail bee essence constantly ends up in warehouses Amazon and Soko Glam.
Although CosRX is sold in Russia, so far they talk less about this clever skin cosmetics with inflammation than about legislative initiatives of deputies. And in vain: inconspicuous CosRX vials contain cleansing and exfoliating agents that suit even sensitive skin — salicylic acid — enterprising Koreans have replaced softer betaine with salicylate. Tonics and CosRX emulsions slowly but surely revive the skin and help keep it in good shape. And the essence with the snail mucin is an alternative to the mentioned Benton Snail Bee High Content Essence, only
in a huge bottle. Separately it is necessary to make a curtsy-sided foam for washing. They are much softer than the Korean counterparts and manage to clean the skin without draining it.
The main character of the Manyo Factory is the essence of Galactomyces Niacin Special Treatment Essence, in which an extract of yeast fungi is found with niacinamide. There are only seven ingredients in it, most of which are of plant origin, no preservatives, and it perfectly aligns the relief and skin tone. Essence fans are advised to take a selfie at the beginning of use: progress is so gradual that otherwise the result of the application can not be noticed. To the essence
A series of products with yeast mushrooms is included - all are good, but they require additional moisture. For sensitive skin, Manyo Factory makes the Bifida Ferment Complex - an almost complete copy of the famous Estée Lauder Advanced Night Repair. The contents of the bubble moisturizes, nourishes and soothes, and together with the yeast essence they create magic.
The motto of this brand: "Simple, but enough." Simplicity implies a standard set of what the products do not contain: there are no parabens, dyes, alcohol or synthetic fragrances in the brand’s products. They are not tested on animals and created with an eye on sensitive skin. Alas, it is not for her that Klairs is suitable - judging by the reviews, the brand’s tools are not particularly delicate. So, if you buy pharmaceutical care in tons, limit your acquaintance with the brand with makeup (for example, their excellent BB cream). For pachyderms Klairs are releasing
antioxidant serum with vitamin C, black makeup remover oil and facial wash - all of decent quality. Prices for Korean cosmetics stinging - about two thousand rubles for the tool.
The most secret mark in this collection: Ground Plan is so Korean that it is almost impossible to find information about them in English. Ground Plan is based on naturalness and day by day: in the morning he washed, in the afternoon he sprinkled his face with mist, in the evening he packed it in a sheet mask, and at night you see dreams from under the moisturizing (or "sleeping pack", as it is called at home). The brand has impressive compositions (in the same Mr.
Witch hazel extract takes 85%) and the design of the bottles that are not ashamed to be put on the same shelf with your favorite cosmeceuticals. Start your acquaintance with whey with oatmeal, rose and tomato stem cells (yes!) And move on to the flow - there are few reviews on the brand, but all are excellent.
IOPE are known primarily as inventors of the Cushion - and remain the main protagonist of this niche. Cushions IOPE are produced for dry, oily, masculine (this copy looks especially natural) and for less demanding skin - completely transparent. They are loved for their ability to mask shortcomings, not to emphasize desquamation and the lack of desire to clog pores.
Otherwise, IOPE works in the “something like this” genre: it seems to be okay, but not impressive. But if you are looking for an approach to Kushons, this is the beginning, the middle, and maybe even the end of your search.
Korean twin series Urban Decay Naked. Heimish do not make emerald eyeliner and blue lipstick, but you can not blame them for being too natural. Best of all, the brand succeeds in eight-color palettes of shadows: soft and pigmented, but as simple as possible in work. Especially those who are frightened by dark shades in the same Naked will love them: Heimish shadows are much lighter. The palette ranges from classic neutral to popular coral. Other bestseller brands - solid oil
Makeup Remover All Clean Balm. The Heimish founders borrowed the formula for it from their past employer, Banila Co. It turned out something like Clean It Zero, only better.
Photo: Beauty Bay (1, 2, 3), Pudra (1, 2, 3), Rose and Cherry, Beaumonde (1, 2), WhatHeWants, Klairs, Kojabeauty, Ground plan (1, 2, 3), Iope (1, 2, 3), Style Korean (1, 2), Ebay