10 main events of the past London Fashion Week
Liza Kologreeva
September 17 ended London Fashion Week. Wonderzine chose the key points that this season LFW will remember for all viewers. We talk about unusual presentations with girls in pools and bags on the ceilings, a green-haired model from Los Angeles and shows of designers from Korea and Ukraine.
1
Live performances
Live performances of musicians at the shows are a fairly common occurrence: remember Lily Allen at Chanel, the group from Eurovision Winny Puhh at Rick Owens or Royushn Murphy at Viktor & Rolf. Erdem Moralioglu invited to play on the show not pop musicians, but a real orchestra, which performed the composition "Fratres" by composer Arvo Pärt. Vivienne Westwood crossed the new show with performance. Before the start of the defile, actress Lily Cole came to the podium: she danced a passage from Red Shoe by Hans Christian Andersen. Westwood and Cole say that they are protesting against the pollution of nature.
2
The dominion of Cara
Cara Delevingne starred for hundreds of campaigns and covers, and it seemed that her time would soon pass. Nevertheless, it is still one of the most sought after models. In recent days, we saw her at Burberry Prorsum, Mulberry and Topshop Unique, she also opened Peter Pilotto. Note that all her actions at the Week (Cara walks in a balaclava, Cara meets with singer Harry Styles, Cara eats food from McDonald's) are discussed more actively than the show.
3
New star - green-haired Chloe Nergard
Perhaps the next favorite of designers and photographers will be a green-haired Chloe Nergard, half American, half Scandinavian. Rodarte was the first to notice her, and then she became the face of the Benetton campaign and was shot for The Misfits cover. Nergard is not a commercial model, so independent British designers Ashish and Grachvogel love it.
4
Formation of a new party
Many designers gather around themselves a team that fully adopts their aesthetics and corny becomes their family. The simplest example is Rick Owens and his vendors / models / cooks, who are dressed from head to toe in designer black overalls. Apparently, in London there are two such places of power. First, Nazir Mazhar, a Turkish Cypriot and originally a hat designer, invited his girlfriends to become models: among them were the creator of the A Machine store and stylist Anna Trevelyan, the musician Mademoiselle Julia, as well as hairdressers and manicurists. They demonstrated hip-hop inspired dresses and Nasir Mazhar costumes, and then went to a party in honor of this show. Secondly, the creators of the Kokon To Zai brand gathered the crowd around themselves. Their friends in KTZ clothes with Cyrillic are photographed on the backstage, and then they dance to Korean pop with designers Marjan Pezhoski and Koji Maruyama.
5
Unexpected presentations
According to the critic of The New York Times, Katie Horin, presentations can impact buyers and customers much more efficiently than catwalk shows. In London, designers do not just open showrooms and treat everyone who came with champagne, but make presentations on a large scale. So, on adidas by Stella McCartney, models practiced yoga, ran and even swam in giant aquariums. Anya Hindmarch seems to have arranged a standard show, but her bags were hung over the models above their heads. And Sophia Webster sat the models on an improvised lawn and rose bushes.
6
Hats with birds and photos from the Prades Giles advertising campaign
On the clothes from the new collection of Giles Deacon were printed pictures of top models of the 1990s: from Kate Moss to Amber Valletta. It turned out that the three photos are test shots of the 1997 Prada campaign created by Glen Lachford. As the Deacon says, Miuccia Prada liked his idea. But most of the spectators of the Giles show were hit by bird hats in the spirit of Alexander McQueen, created by designer Stephen Jones.
7
Sweatshirts with inscriptions
It seemed that sweatshirts with anything - tigers and dogs, roses and especially inscriptions - outlived their time. However, Christopher Kane, Holly Fulton, Sister by Sibling, Fyodor Golan and Vivienne Westwood do not think so. They released models in sweatshirts with "Flowers", "Help", "Petal" and in other words on the catwalk. These will always sell well.
8
Young designers are in the big leagues
Recent graduates of schools who founded the brand three or four years ago receive compliments from giants like the Telegraph and Style.com. So, among the hopes of fashion - 1205, Eudon Choi, palmer // harding, Marques' Almeida and Yulia Knodranina. We’ll be fighting, soon there will be no less demand for these brands than for Kane, Saunders, Katranza and all those designers who started in the mid-2000s.
9
Shows local designers
London Fashion Week is the best platform for young designers. There are at least two projects that help the show beginners: Fashion East and Fashion Scout. On the first, their collections are mainly shown by graduates of London colleges, but the second collects designers from all over the world. This time young Ukrainians Anton Belinsky, Yasya Khomenko and Yasya Minochkina took part in Fashion Scout. Also in Somerset House were exhibitions of collections of designers from Scandinavia, Korea and China.
10
Wedding Dresses Simone Rocha
Not many London designers show bridal wear: there is Bridal Fashion Week and special Parisian shows for this. But this season, the interpretation of the dress for the wedding showed Simone Rocha, which this season began to represent several Russian stores. She sewed dresses with asymmetrical skirts and patch ruffs and added pearl necklaces and beige sheer capes to them.
PHOTO: GettyImages / Fotobank (6), CameraPress / Fotodom (2)