How ideas about beauty and appearance change
We regularly refer to the concept of beauty and we notice how changeable it is: sometimes one bright blogger on instagram is enough for a new trend to take hold, and the limits of socially acceptable are a bit wider. Dogmas every day give slack, giving way to the adoption of diversity - and in terms of appearance, including. For a year, we talked about what was going on around us; in our selection - what we have come to.
How beauty industry supports colorism
The beauty industry still considers dark-skinned models to be “exotic”, which, of course, it’s time to start working somehow
How does the idea of "well-groomed" press us
It does not occur to many that a woman should not do anything to anyone in terms of appearance - besides, the need to “look appropriate” hides behind herself much more than the simple imposition of certain behavior.
Why weird makeup trends are good
The younger generation is becoming more influential: for it, fashion and the search for new trends are primarily a way of communicating
Why natural makeup makes us hate ourselves
While in life few of us wake up with combed eyebrows and a gentle blush, the "nude" category continues to insist that we are somehow obliged to create such an illusion day after day
Why are children dressed and painted like adults
Children's appearance is becoming a powerful advertising weapon and the object of commercialization. We tell how children are under the gun of adult standards of beauty and what this means for a child.
Why is it time to stop being afraid of bright colors and makeup techniques?
If you start the morning with instagram, then it seems that everyone has colored hair, and rainbow highlaters are already included in the basic cosmetic set. But it is necessary to go out and it becomes clear that things are not quite like that.
Why makeup does not contradict independence
Writer Naomi Wolf in the book “The Myth of Beauty,” argued that the ideals of appearance offered by the cosmetic industry and based on the tastes of men, for many years kept women in true captivity
Why the beauty revolution did not happen
Although cosmetic brands themselves willingly subscribe to the rhetoric of accepting themselves as a new meaning of life, nobody has really refused to play by the rules.
Why do we impose the opinion of men about makeup
Why do women paint at all, and do they need to do this, everybody feels like. The most common conclusion is that some men are too flattering: girls are painted to like them.
Women about natural gray hair and informed choice
We talked with six women of different ages who made a conscious decision not to hide a natural gray hair, - and they talked about how they treat themselves and how their features are perceived in society
What has changed in the relationship of men with cosmetics
Among make-up bloggers, of course, there are more girls, but you can recall several notable men on the move, which is significant. And although in the professional world there are representatives of very different identities, one of the main concerns of the past year was the relationship of men with makeup.
How bright makeup changed my relationship with looks
I am the same girl who got used to “regularly painting in the morning” and to whom it has stopped bringing pleasure I did not want to completely abandon make-up, I liked the ritual. I just stopped to like his goal.
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Instagram models of unusual appearance
For those who would like to thoroughly review the composition of their instagram tape, we suggest paying attention to the accounts of girls whose personality turned out to be brighter than the ghostly correspondence of conventional beauty.