How artificial nails suddenly became fashionable
Masha Vorslav
In the past five years accrued nails were considered to be a mauve, we wrote about it ourselves. But now the situation has changed: long artificial nails now and then appear in fashion shoots, on the catwalks, and many celebrities go with them constantly. We tell how it came to this.
The massive popularity of such nails brought exactly the stars: Kim Kardashian, who, like no other, knows how to create infopovody (although now she chooses the natural length), Miley with her "Wrecking Ball" and Terry Richardson photo shoots, and also Nicky Minaj, Azilia Banks and Kelly Osborne Of course, it is impossible not to recall Lady Gaga, Lana Del Rey, Adel and Rihanna. All the girls, first of all, popularized the length of the nails, which is so difficult to achieve in a natural way, simply by wearing it, getting into the gossip and even becoming memes. Secondly, almost all of them signed advertising contracts with large brands, represented collections of clothes or cosmetics, which means they (and their nails) flashed in magazines and on billboards. So, Rihanna was the face of more than one MAC collection; Kelly Osbourne, Lady Gaga and Miley were noted for collaboration with the same brand; A poster from the H & M Collaboration and Lana Del Rey is not ashamed to hang at home.
As we have already written, everything is permissible in fashion now, and it even welcomes infantile and vulgar things. Nail designs and length, which Katy Perry, Nicky Minaj and Kelly Osbourne especially love, strongly resemble excess Japanese ones - with voluminous patterns, rhinestones and piercings, but they meet both criteria. As for practicality, then if you are not a true toddler toggle switch, wearing nails with such a design will certainly be uncomfortable. Far closer to reality are the designs that choose Rihanna, Adele, Rita Ora and Lana: their manicure is often indistinguishable from what most women wore in the 50s and 60s - with the only difference that they and other modern girls thanks to Gel polishes can worry about nails much less.
Long oval nails, most often red, are an indispensable attribute of now vintage advertising. These could be seen in the advertising campaigns of Elizabeth Arden in 1951, Revlon in 1953, and Avon in 1956. But precisely because modern fashion is more open than ever to anything, long artificial nails now do not oblige Betty Draper to dress up - you can wear them even with sweatpants like health goths, the main thing is to be comfortable. The fact that now false nails sell really beautiful ones makes life easier for those who like to experiment: they stick and take off quickly, if necessary, hold out for up to ten days, and there are absolutely no consequences for the nail plates. Nevertheless, we would like to notice two trends, knowing that it is possible to approach the choice of even such small accessories more consciously.
Almost always, artificial nails are almond-shaped or truncated (we note that we are not talking about "aquarium" designs, but solid long plates with minimal accents or without them) look aggressive. This cliché is often used when creating "evil" characters of pop culture (remember at least Martisch Addams, her modern interpretation and Maleficent) or advertising with an emphasis on sexuality - such as that of Tom Ford. This effect can be both leveled and emphasized. The first option is much more interesting, if only because it allows you to wear artificial nails, even to those who have always wanted, but were shy about the increased attention of others. In combination with the "wrong" for such a manicure clothing, it does not look overly elegant. Best of all this trick manages health-goths. The maximum detached image can be created with transparent plates, covering the nails with a dense solid paint (then they will look like continuation of the fingers, which at this length look unnatural and, as they say, anxious) or painted over the skin around the nails - in 2015 there are a million options, and we will surely tell about them in addition.
Photo: cover photo via Shutterstock
