Fashion video of famous filmmakers
Yesterday came the video Rodarte "This Must Be the Only Fantasy", for which American Todd Cole removed Sydney Williams and Elijah Wood. Wonderzine remembered the other videos of the last five years, in which the worlds of fashion and cinema have come together.
David Fincher: Calvin Klein
Rooney Mara starred in David Fincher’s film The Girl with the Dragon Tattoo. The actress and director reunited on the set of the Calvin Klein promotional video. They worked on the black and white Downtown flavor, and the soundtrack was Yeah Yeah Yeahs “Runway”. This video the American press likes for the fact that in it Rooney Mara smiles: this is one of the few times when the actress seems to the audience fun.
Chanel: Joe Wright, Catherine Bigelow and Martin Scorsese
Chanel was not advertised by a famous director, including Jean-Luc Godard and Ridley Scott. In recent years, Joe Wright, Catherine Bigelow and Martin Scorsese have worked with the brand. The first one was directed by a video with Brad Pitt - the first man-face of Chanel No. 5 fragrance, the second - with a young surfer Danny Fuller, the third - with Gaspar Ullell.
H & M: Sofia Coppola and Sam Taylor-Wood
The usual advertising for H & M Swedes is taken by fashion photographers of the first magnitude, for example Patrick Demarchelier. Eminent directors work on joint campaigns with designers of the brand line. So, a video about the collection of Maison Martin Margiela at H & M was directed by Sam Taylor-Wood, known for the film “Become John Lennon”, and the video by Marni at H & M was made by Sofia Coppola. I wonder who will remove the campaign for the next designer collection of the brand - with Isabelle Maran. Perhaps it will be the French Claire Denis, a lover of Isabel Marant.
Missoni: Kenneth Enger
83-year-old Kenneth Anger, considered one of the main representatives of the American experimental film of the 1950s and 60s, made a video for Missoni three years ago. Style.com called the movie the most avant-garde fashion advertising that existed at the time. For the traditional Missoni home, working with an independent director was definitely unexpected.
Miu Miu: Ava Duverny, Zoe Cassavetes
Junior brand designer Miuccia Prada launched a series of videos "The Miu Miu Women's Tales" in 2011. Each video is filmed by women from the number of independent directors, which emphasizes the feminist views of the Italian designer. The first was the American Zoe Cassavetes, and the last short film at the Venice Film Festival was presented by Ava Duverny, author of “Halfway to Nowhere” and the winner of Sundance.
Prada: Roman Polanski and Wes Anderson
Miuccia Prada is known for working with famous actors and directors. Benicio Del Toro, Michael Pitt and Tim Roth appeared in the campaigns of the clothing line, and young French actress Lea Seydou appeared in two commercials about Prada Candy. Roman Polanski and Wes Anderson worked on the script and direction of the last video.
Darren Aronofsky: YSL
When Vincent Cassel became the face of La Nuit de L'Homme fragrance, produced by Yves Saint Laurent, his sales were the highest among all men's fragrances of the brand. YSL extended the contract with the French actor: Darren Aronofsky shot it for the second campaign. Of course, you already understand why: Aronofsky and Cassel worked together on the Black Swan.
Proenza Schouler: Harmony Corin
For two years, designers Proenza Schouler collaborated with director Harmony Korin, the author of Gummo, Mr. Loneliness, and Ovyazvny Holidays. In 2010, they together released the video “Act Da Fool” about a gang of teenage girls who drink, smoke and throw sharp phrases and at the same time hope for a better future and try to find themselves. The movie "Snowballs" for 2011, in which young people in native Indian costumes are under the influence of methamphetamine, caused a storm of discontent with the press: it was considered racist towards Native Americans (the same thing happened recently with No Doubt and Victoria's Secret). Perhaps because of this scandal, Harmony Corin's collaboration with Proenza Schouler has stopped, but we hope to continue.
Rachel Antonoff: Lena Dunham
In the intervals between the filming of our favorite TV series "Girls" Lena Dunham worked with the brand Rachel Antonoff. Adam Driver, an actor from "Girls": he explains the phenomenon of female friendship in an accessible manner. The younger sister Dunham Grace and her best friend Alice Gregory were shot for the video.