10 beautiful and soulful commercials for Christmas and New Year
Anastasia Narushevich
To help you feel the festive mood can not only decorated trees, tinsel and silver rain (we ourselves have honestly adorned the editorial mascot), but also brands that produce special New Year's commercials. We have collected the most remarkable videos of this season - after you are finally touched, immediately run to call relatives and friends!
Burberry
This year Burberry was on the road of change - this was primarily due to the March appointment of Ricardo Tishi to the post of creative director of the brand. The fact that Silence has already won the favor of critics - namely, hard work with the brand's legacy - is partly evident in the new Christmas video of the brand. Actress Kristin Scott Thomas, singer M.I.A., star of "Doctor Who" Matt Smith and even Naomi Campbell model appeared in the frame with his mother Valerie Morris-Campbell. The clip was directed by artist Juno Calypso, who also starred in one of the scenes.
Gucci
This year, Gucci decided to make a video in the spirit of a nostalgic disco, and as the soundtrack for the party put the song "Take Me Home" performed by the goddess of the 70s and 80s Cher. Our beloved Petra Collins, who was not the first time taking up the collaboration with the Italian brand, took off all this splendor, which, in general, is not surprising - the style of the project participants is the best for each other. Interestingly, the shooting of the mini-movie took place in the famous club Le Roi in Turin, opened in 1926.
Marks & Spencer
British retailer Marks & Spencer tried to collect in the one advertisement everything that people associate with Christmas traditions. The list of must-haves for a festive mood ended up viewing "Bridget Jones" with friends, with a prerequisite to sing along with Celine Dion's song "All By Myself". To those who plan to celebrate the New Year alone in defiance of standards, we take off our hat - and if you want to read the stories of people who decided to do the same and did not regret it, go to the site next Monday.
H & M
The Swedish brand came up with a mini-series of six episodes, each of which lasts half a minute. The main role was played by the star of Aubrey Plaza’s “Parks and Recreation Areas”, and the action takes place in the fictional Maurits Hotel, home to stylish grand-ladies, noisy children and a whole orchestra of musicians. Director and author of the idea was Matt Piedmont - the permanent screenwriter "Saturday Night Life".
Tiffany & Co.
The name of the actress Zoya Kravitz is among others Ambassador of the jewelry brand Tiffany & Co. - This year was on everyone's lips. In the festive video of the brand, she depicts a store employee who, at the end of the working day, like Alice, finds herself in a parallel world where they make jewelry for Tiffany & Co. at a magic factory. As in the case of the story of Carroll, it was not without tea drinking - in the role of the Mad Hatter unexpectedly appears the model Naomi Campbell, the record holder for a cameo in Christmas videos. In addition, in the video you can see the model May Mask. The director was Michael Romanek, the author of the film "Do not let me go" and the video Beyonce "Lemonade".
Debenhams
Ironic advertising plays up a situation where a person understands that he guessed with a gift for the New Year for a loved one. In various variations, the best present is a plush dinosaur, a hiking thermos, a leather wallet and a bathroom set. All together - it’s not a bad reminder to think over a gift for more than five minutes, so that by chance you don’t give your loved one an unnecessary stupidity like the tenth shower gel (unless, of course, he asked for more of it). The offscreen text was voiced by the actress from the TV series Doctor Who and Queen Victoria Jenna-Louise Coleman - it sounds convincing.
Sainsbury's
Another musical advertisement shows the school performance of children at a festive matinee. The shy girl goes on stage wearing a big star costume and sings embarrassedly into the microphone in front of the full audience hall. Catching on her mom's encouraging look, she smiles at her, and the usual concert turns into a true Broadway musical with dances, decorations, and a rain of glittering candy. A little story about support, courage and courage, which we sometimes lack so much before the holiday. If you do not cry by the end, then do not even know what to do with you!
John lewis
The touching video tells the story of Sir Elton John. The leading role was played by the singer himself, who for two minutes remembers various moments of his life: from the beginning of his career and his first performance at school to the worldwide recognition and concert in front of thousands of people. While the passages of memories replace each other, the musician remains alone at home, playing the piano surrounded by garlands and Christmas trees. Another candidate, ready to cause a fountain of tears by the end of the video.
Apple
Especially for the New Year, Apple made not just an advertisement, but a whole short cartoon in the spirit of the Pixar studio projects. "Share Your Gifts" is a story about a girl who dreams to be creative, but who does not find the courage in herself. One day, by chance, other people notice her work, and then she finally gets a real recognition. Sometimes it is really useful to leave the comfort zone - it helps to establish contact with those who are ready to appreciate us.
Barbour
The fairy tale about the Christmas miracle is dedicated to the 40th anniversary of the comic book story about a snowman, written by the British writer Raymond Briggs in 1978. On New Year's Eve, a little girl decided to make a snow friend in the yard of her house. She brings him a hat, a scarf and an orange that replaces his nose - all that is needed is a little magic to revive the hero of her favorite book.