Brand: Handsom

Weekly heading "Brand" tells about the most interesting new fashion designers.

H A N D S O M

^{Designers: Sam and Henry Allum}

^{Year of foundation: 2009}

^{A place: Darlinghurst, Australia}

^{Site: www.handsom.com.au}

^{Henry Allum}

Handsom is an Australian brand, founded by a married couple, Sam and Henry Allum. Having moved from England, the guys decided to create inexpensive (dresses - $ 120, shirts - $ 100) clothes that would be a mixture of traditional British cut and modern silhouettes. So far, only two collections have been released under the Handsom brand, but Sam and Henry have already established themselves as designers with the right reputation - their items sell well in all sorts of Australian pop-up stores and online stores. All Handsom clothing is made in Bali, and accessories from bone and shells are also purchased there.

Sam Allum: "We are just obsessed with design - no matter what, clothes, furniture or interiors - and we spend all our free time at flea markets and in antique furniture stores. Findings from there, of course, cannot but influence what we do. Our background also plays Far from a secondary role. Handsom is very simple and reasonably accessible clothing for girls and boys who have their own style. In the future, we would like to have furniture, household utensils and other cute things under our brand name. But now we just enjoy We see how the gradual development of Handsom is going on - the feeling of how our brand comes to life is incomparable. ”

^{Collection One // Winter 2010}

^{Collection Two // Summer 2011}