Founder of the Yauza Store Nastya Zvereva about favorite outfits
FOR RUBBER "WARDROBE" we take pictures of beautiful, original or strangely dressed people in their favorite things and ask them to tell related stories. This week, our heroine is the founder of the Yauza Store Nastya Zvereva.
The formation of a personal style is a wonderful and fascinating activity, opening up new facets of your own "I". It seems to me that sticking with the same image every day is extremely boring: this is how you drive yourself into frames. Clothing and fashion are secondary. It is important to be honest with yourself. We should not ignore the trends, but the main thing is that they do not become fundamental elements of the style. The way of life, social circle and habitat, experience and love of experimentation is what influences the way I dress.
Otocyon coat, vintage jeans and unknown brand sweatshirt
Otocyon coat is the best purchase of last winter, in which I have been walking for the second season in a row. I will walk until it (well or me) turns into ashes. Olesya is a good friend and a very talented designer who brought to life my most audacious fantasies about perfect outerwear. It can be worn as with feminine things, as well as with everyday or sports. Sweatshirt gave vilify favorite. Gray hoodie is never superfluous. Jeans found in the country.
BURN jumpsuit, Uniqlo jacket, Demix down jacket
Recently, I began to treat clothes pragmatically, because I often walk in the summer and stay at home in the fall. So, I stopped loving uncomfortable clothes and learned in all situations to carry a thin Uniqlo jacket with me. I love sports shops, I come there sometimes just to walk around. Down jacket grabbed at one of the sales - it is gigantic, like a blanket.
Denim overalls "BURN", sewed the top myself, found a hat, Dr. boots. Martens
Coolest denim jumpsuit from Kiev, hand-sewn. Seeing him in the Rashn Mod Store (our showrooms are in the same room), could not help but pick up. Paradoxically, while working on the creation of a clothing store, I realized that first of all I was interested in a person, and only then what he looked like.
Top sewed by herself, mother’s beret, Rashn Mod Store pants
Top - the last thing left for me as a memory of the institute. Even the diploma drowned. This is one of the models of my graduation collection, I gave away everything else. Pants found on sale at Rashn Mod Store. They are weird, but I like them. For a long time I went shopping in search of the perfect beret, I finally found it at my mother's house.
Top sewed herself, mom's trousers, cloak sewn by a friend
I was lucky: I am surrounded by talented people. My girlfriend, for example, sews very cool things. I took this cloak from her a couple of years ago, but now, it seems, I will have to return it. I had been looking at these pants for a long time, when my mother wore them, - in the end I selected them. Mom has a wonderful taste, and I often take something from her to wear it.
Cap Pra Loup, shirt from Rashn Mod Store, pants, jacket from "Megastil"
I have a love for strange headdresses. The young man somehow got the cap out of his stock: I immediately fell in love with her, I wear it when I want to fool around. I also have a good selection of belt bags. I lead a very active lifestyle and I like to travel light, so I often buy such bags in my shop. She found the jacket in "Megastila" - she has a very harmonious combination of texture, color and shape. I have special signs about things - for example, wearing these sneakers, I often find myself at an unplanned party.
Panama with a specific market, vintage jeans and a shirt, a girlfriend sewed a bag
I often carry my young man’s things - this is convenient. Although he is an art historian, he still loves skateboarding, football and graffiti. He inspires me to new experiments in clothes.
Jeans from the country, T-shirt "Good warm"
I have quite a lot of clothes by Russian designers. In the mass market, I almost don’t wear clothes, and I don’t have enough patience and time to order something online. Therefore, I love the local showrooms, in which every thing is carefully selected.
Bag inthePines
I generally love things with a story. For example, I got this bag from the designer of the brand inthePines. The girl herself came to Moscow and brought several models to our store. I could not take one for myself, especially when I learned that production was concentrated in the small workshop of the German historical district of Kaliningrad, Amalienau, and each product was assembled manually by one master.
Mythos Ring, pendant - find
I met the designer of the brand when I lived in Petersburg. This is a very cute girl who manually makes jewelry from silver. I am not a fan of jewelry at all, but for the sake of her work I make an exception.