Alice and Julia Ruban, designers
The heroines of the first Wonderzine publication do different things - they edit magazines and websites, open stores, invent clothes, arrange meals, sing in a group, do art and manage international companies. One thing unites them - everything that they do causes the processes around to accelerate. They are energetic, professional, self-sufficient and attract the same to them. No wonder almost everyone asked the question "What girls inspire you?" They answer that they do not know how to equal people who they personally do not know. But on their own equal other girls who will become our heroines very soon.
How have your familiar girls changed lately?
They are easier to relate to fashion, create more interesting images, less blindly follow trends. The fashion industry in Russia has made a giant leap, primarily due to numerous blogs that have begun to set the style and direction in fashion along with the designers. The mass market is also very developed. Now you can get dressed fashionably inexpensively. The choice is huge, prices are available. Now fashion is not a privilege of only wealthy people, it went out into the street, and we are very happy about it.
What happens to entertainment in Moscow?
In clubs, less snobbery, people are smiling and much more relaxed dressed. The same goes for restaurants. There were more affordable restaurants, moreover, that the kitchen they have is excellent.
What are you doing now?
We are focused on development abroad, we are trying to make a high-quality product and we are quite confident in ourselves and in what we do.
What girls inspire you?
Inspires individuality, especially if it fits our understanding of beauty and style. If a girl feels confident in his image, if he is her continuation. Naturalness We really like Natasha Goldenberg, for example. If a girl has the same inside as outside, if she doesn’t need to appear, but just to be, then everything is OK. This is important, because life is one. There are girls who forget what they really are. They go in the wake of society, magazines that tell them what to do and what not. We must stop and remember what you really are. Our good friend and simply beautiful and talented girl Karina Oshroeva has now created the urban guidebook The Vanderlust. Also a wonderful project Second Friend Store, invented and created by two girls - Nastya and Anya. Zhenya Linovich makes amazing decorations. And it works like all of us. This is a business. Yes, love, but business. Not fun for the money dad or husband. And we really respect these girls.
What do you miss in Moscow?
The sun Heat Ease. A lot is missing.