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Editor'S Choice - 2024

Russian brand "Sprat on a horse": Basic clothes of cool flowers

IN RUBRIC "NEW MARK" we present young designers and tell them where and why they should buy their things. Our heroine this week is Anna Polyakova from Krasnodar, responsible for the Sprat on a Horse brand. The nontrivial name of the girl was inspired by the story of Hemingway.

Anna Polyakova is a young designer from Krasnodar. She went on to creating her own brand for several years: after studying at the art school and the Krasnodar University of Culture and Arts, Polyakova managed to work for an outside company to gain knowledge and experience to run her business. In September 2017, the girl took up a personal project and called it "Sprat on a horse": "He who read the Hemingway novel For the Whom the Bell Tolls," will immediately understand where it came from. " The designer’s friends became the impetus for the creation of the brand: “It all started with the fact that some friends liked the things I sewed myself, and they asked them to do the same. Then they told their friends about me. In general, demand creates supply ".

Anna is serious about the problem of overproduction of things: “Every time, working on the creation of a new model, I ask myself the question:" Could this thing pass by inheritance? "If the answer is yes, then this is something worthwhile." She would like the brand’s clothes to be out of time - dresses with a sharp collar, loose jackets and coats due to simplicity will certainly be relevant in ten years: “Now there are so many things, everyone is so cool that it becomes uninteresting. conceptual idea. In fact, fashion quickly passes. "

In the near future, "Sprat on a horse" - the launch of the site and the expansion of the line. In the meantime, things of the brand can be bought by writing directly on Instagram.

Cover:Press office

Watch the video: BEST RUSSIAN STREETWEAR THAT ISN'T GOSHA RUBCHINSKY (November 2024).

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