Brand: Lady Gray

Lady Gray is a Boston girlfriend jewelry brand.

L A D Y G R E Y

^{Designer: Jill Martinelli and Sabine Le Guader}

^{Year of foundation: 2008}

^{A place: New York, USA}

^{Site: ladygreyjewelry.com}

Lady Gray is a brand founded by Gillet Martinelli and Sabine Le Guader, recent graduates of the Massachusetts College of Art. On the jewelry business girls promoted a job as a nurse in a dental clinic. Do not be surprised: it was dentures and porcelain crowns that inspired them to the first collection - The bone. Due to the general interest in okolotichesky themes, the brand quickly won the location of stylists and editors - less than a month after making the first jewelry, as in girl magazines such as Elle, Nylon and Lucky, there were praise about Lady Gray.

The prototype of the latest collection of recent students - Sacred Geometry - became complex geometric shapes. Rihanna and Zoe Kravitz have already been seen in triangular bracelets and bronze pendants. It is interesting that designers do not polish their jewelry; on the contrary, they artificially age them: “Beauty is hidden in ugliness,” they say. Gill and Sabin run a blog where they post photos of their studio in Brooklyn, shots from old horror films and the cover of their favorite books.

^{Now we are interested in pure art. We do not want to be called "jewelry designers", there is some kind of negative. We like to make installations and exhibitions of our jewelry, it makes sense, because presentations are not interested in anyone as such. We are close to the idea of treating jewelry as amulets: no one wants to wear "just earrings" or "just rings", accessories should include not only the brand's idea, but also its own, unique spirit. It is unlikely that we will ever cooperate with conglomerates: we are not interested in mass production. In order for a thing to remain unique, an individual approach is needed. And this is exactly what we do and hope to do for a long time.}