Picls founder Sveta Muller about favorite outfits
FOR RUBBER "WARDROBE"we take pictures of beautiful, original or strangely dressed people in their favorite things and ask them to tell related stories. This week our heroine is the founder of Picls, Sveta Muller.
In principle, everything that I brought to the shooting, I would have put on school fifteen years ago. Little has changed in taste, except that there are fewer things of quite protest and kitschy things - on the way she lost all courage. I remember when I started to pick out clothes more carefully - about thirteen years old. My mother sews very well, so all my wildest ideas were implemented as quickly as possible - even before something like that appeared on the local market. In general, my mother was my superpower then. She even promptly made me a leather skirt like Britney Spears in the video "Born to Make You Happy" just at the time when the video just started to turn on MTV. You can imagine how cool it seemed then!
In my small town there was one big friendly company - from breakers, guys with guitars (everything is like in “Helene and guys” - there was even a garage for rehearsals) and football fans (these guys were always the most beautiful in their scarves and polo). This is all to the fact that we girls rarely dressed in a particular style: from hip-hop, we took wide pants and tops, from rockers - battered turtlenecks and jeans, from pop culture - something dubious and passing. I still love it all very much, and over time, except perhaps the approach to shopping and the cost of the things themselves. Probably, I’m hardly likely to go to second-hand or vintage, simply because I burned out - while I was studying at the university, most of my things were from there.
For the last six years, all the purchases I have been doing on the Internet, in part, this has determined the specifics of my business now. Picls is focused on e-commerce fashion / lifestyle, and I understand this very well, because at the same time I am on the side of an agile seller and on the side of a bore-buyer. In every major online store I have a wish list, where all the assortment I like is stored and waiting for a collapse in prices or special offers. For the full price, I can only buy a bag.
Stine Goya jacket, All Saints T-shirt, Rag & Bone jeans, Kate Spade shoes, Fiancé Jewelry bracelet, Céline glasses
Jacket Stine Goya is about five years old, he is from some very successful fabric and with foam shoulder pads - he doesn’t hesitate or get dirty. Initially, it was a suit, there are still the same striped pants, but since the Scandinavian XS tends to M, I did not dare to order the pants. Kate Spade Varnished Ankle Boots are one of my favorite pairs of shoes, they have a very comfortable shoe, you can safely run all day. Well, the heel is very beautiful - with them no matter what you wear, everything will look cool.
All Saints jacket, Ringspun top, Wildfox pants, Spalwart sneakers, Aytaraks choker
Top - a gift from a friend in New York, was once a sweatshirt with long sleeves. It is not killed: the path from the sweater to the cut-off T-shirt has passed in ten years and until now every patch, embroidery or print looks like new on it. It did not fade, did not roll up, although it survived all my travels in Asia, when things are washed in dubious laundries and go out of moisture. Flared fleece pants are one of the coziest of my pants. They are stretch, and you can easily adjust the length of the leg - to the floor or shorter, if it is a pity to soil.
Kris Van Assche sweater, Rag & Bone jeans, Michael Kors boots, Alexander Wang backpack
Men's high-neck sweater found by chance when I was looking for a gift to a friend. Actually, I didn’t think for a long time - it is incredibly beautiful, but it weighs a whole ton and takes half a cabinet. In general, I have a lot of men's things - basically the same big sweaters and T-shirts. I love this model of the backpack from Wang and initially wanted to buy it in medium size. But since I often have to carry a laptop to work meetings, I had to take a big one - so I go with this trunk almost every day.
Wood Wood raincoat, Uniqlo down jacket, Lava t-shirt, H & M x Alexander Wang pants, Spalwart sneakers, Céline glasses
Wood Wood has a cool coat, but, as it turned out, it doesn’t really like humidity - the very first rain brought bubbles on the entire glued lining. Not so noticeable, but somehow you don’t usually expect a trick from Wood Wood. Leather sportswear is the best purchase from that collaboration, it seems to be sweat pants, and leather seems to be, so it looks cool and appropriate everywhere.
Alexander Wang sweater, Rag & Bone jeans, Acne Studios sandals, COS bracelet
Then I collected all my pain from impulsive purchases: the machine from the pellets had to go with this sweater, it generates them with some fantastic speed, and it seems to me that soon I will shave it off to the holes. But while he is beautiful and whole, I wear often enough.
Sandals Acne Studios I once tried to actively sell. Because of the perforation for the laces, they corny the legs. We joked with girlfriends that in principle you can get to the taxi and go to the movies - it’s still there to sit for an hour and a half. Then I somehow skillfully shifted them, and now they can even go somewhere. Not for long.
T-shirt Golden Goose, Cheap Monday jeans, Maison Margiela sandals, Alexander Wang bag
Here is my daily, only from shoes more often simple sandals on a flat sole or sneakers. Jeans bought in Cheap Hangar's big hangar in Copenhagen - this model is generally weird, since my size sat like tight-fitting breeches, but three sizes more fit just right. In general, I am a man-jeans, I have about twenty different pairs for all occasions. And, it seems to me, take all the jeans from my wardrobe, I will start to be very stupid in the mornings, since the absolute layman is in something more inventive.
Golden Goose t-shirt, skirt and shoes - Opening Ceremony, jacket without label
Skirt bought during his work in Trends Brands, when there still could find such. Through the photo department always went through the entire warehouse before things went on sale - it is very convenient. I don’t remember the jacket from somewhere, either from the second or from the Urban Outfitters.
High heels - both my love and the eternal dilemma, because I'm still a little kid. But how beautiful! Some stand in boxes for three years and wait, and new ones are regularly bought. But if you want to be a beauty, I know from which shelf in the closet to take a pie.
Alexander Wang jeans, T-shirt without label, Rolex watch
Wang, I think, has the best jeans - they are of that very ideal density, when they don’t stand with a stake, and don’t hang like a shambri, and don’t stretch like a silly stretch. Wide jeans are my special love: I remember that my first such jeans were presented to me by a boy of sixteen, these were Levi's dimensionless anti-forms in which a couple or three people could drown, now they still look great, I drag them home or to the cottage . And these look a little bit already and look more decently, but of course I will not go to a business meeting.
Jeans Alexander Wang, Raf Simons x Fred Perry Polo, COS Belt
Raf Simons x Fred Perry is something beautiful. It is a pity that everything is male and I have to look for the 36th size - I found it in Petrovka in Fred Perry. There was a story with jeans: in short, I had to order them to the address of a friend in Riga, since there was no delivery to Russia, well, I got on some ridiculous tax. Summing up the entire expense, I realized that I could just as well buy them here at full value.
Dress I AM Studio, Prada boots
I AM Studio is our client, and I saw this dress on one of his shootings. It is from some incredibly beautiful velvet with a rough and rather rigid texture, similar to the grandmother who set the table on holidays. In general, in the collection it is with a fringe, and I wanted the usual. It was nice to know that one ordinary small size was still done. Shoes, despite their massiveness, very comfortable. And such a model - and in the feast, and in the world, I can only go to them for a week.
I AM Studio costume, Brixton hat, LüArtigiana Viareggina muley, Prada glasses
I love the sea and the heat, even the kind that is now in Moscow, absolutely normal. The Brixton hat is the most beloved, in Brixton, in general, all hats are class - something can be found in the Kixbox, but there are mostly male models. In general, I have both a suit and a hat for traveling to the sea. Hat transportation in the cabin is, of course, something else an adventure, she has time to infuriate you even to the beach. But then I am pleased that I did not take the usual cap instead. I also have a very, very wrinkled Costume National hat, so I love it just because you can just throw it in a backpack and then put on the same wrinkled one, it looks great.
Decorations
Jewelery: Verba ring, Fiancé Jewelry bracelet, COS necklace, triple ring, thick red thread and cuff - Wanna? Be !, all other ringlets and a thin red thread from Sakharka, Rolex watch, Tiffany & Co. pendant. , choker Aytaraks, picls icon
Points Chanel, Céline, Han Kjøbenhavn, Prada, Polaroid
Footwear
Kate Spade patent-bottomed booties, Prada boots, L'Artigiana Viareggina mules, Opening Ceremony sandals, Acne Studios sandals, white Maison Margiela sandals and Michael Kors boots.