Brand: Mrs Pomeranz

Daria Kopeyeva, a fan of vintage clothes, founded her own workshop of the finished dress on vintage patterns.

M R S O M E R A N Z

^{Designer: Daria Kopeva}

^{Year of foundation: 2009}

^{A place: Moscow, Russia}

^{Site: www.mrs-pomeranz.ru}

Daria Kopeva founded her brand a year ago. Daria was inspired to create Mrs Pomeranz by the reluctance to buy items in chain stores, as even in the best Dasha cheap fabric and poor tailoring were constantly striking. In addition to vintage clothing (Daria's first project is Good Bye London's vintage clothing store), the girl always wore only items sewn in the studio according to her own drawings. Darya's friends wanted to sew things for themselves with her, and then they called their friends too. So atelier Mrs Pomeranz appeared.

The basis of the first collection of Mrs Pomeranz became vintage items of the 50s: Darya’s team slightly changed the patterns and adapted them to today's standards. In the workshop of Mrs Pomeranz there is an opportunity to sew a dress to order: the client can choose the fabric herself and add some individual additional elements.

^{I am a passionate fan of vintage clothing. And so much of my own clothing is vintage. When you start to buy high-quality vintage clothing, it is almost impossible to stop, because you are accustomed to other standards of sewing things. When we started a year ago, we knew little about the production of clothing. Therefore, we did everything approximately the same way as 60 years ago: we went to the store, bought very high-quality and expensive fabrics there and sewed dresses without repeating the fabric. We spent a huge amount of energy on one dress, and in the end it turned out very expensive. This went on for several months, until we recognized that the experiment was not entirely successful, and we need to slightly change the concept. We found a small production in Moscow, and began to sew dresses there. And yet we are trying to follow the same principles as before: if you need to spend 4 meters of fabric on a dress, we will do it with pleasure.}

^{We only sew dresses, because I believe that the woman’s original, genetically recorded clothing is still a dress and everything connected with it. I have very traditional ideas about the role of women. The ideal client for Mrs Pomeranz is a girl with a child (or even better with two), who has time for everything, a career woman in the shower. A sort of Betty Draper, only happy. Mrs Pomeranz was conceived largely due to the fact that I want to be able to raise my children and be their mother, and at the same time do what I like.}

^{In the future, we plan to release the collection in the style of the 1980s and make the Miss Pomeranz brand for girls.}

^{Photos: Alina Nikitina}

^{Buy: www.mrs-pomeranz.ru, Ekepeople showroom}