Models of different ages in the incredibly beautiful The Row lookbook

EVERY DAY IN THE WORLD APPEARS BEAUTIFUL OR IMPOSSIBLE BEAUTIFUL THINGSand some of them can be watched endlessly. Or at least a couple of minutes - to unload the brain, escape from the routine and let your eyes rest.

The Row is an American brand, founded perhaps by the most famous twins in the world of Mary-Kate and Ashley Olsen. Over the past few years, the brand has its own flagships in New York and Los Angeles; besides clothes, they also sell shoes, bags and accessories. The brand promotes the aesthetics of "complex simplicity." They do things that you want to wear here and now: concise, comfortable, without unnecessary details, suitable for the rapid urban rhythm of the life of a working woman. The unusual presentations of the Row, their most interesting instagram about fashion, art, architecture and design, shooting - all this deserves special attention. Remarkable is their latest cruise collection lookbook.

In the new shooting, consisting of only 13 photos, you can see two age models - the Dutchwoman Frederic Van der Val, known from the Victoria's Secret lingerie catalog, filmed in the 80s, and the journalist and screenwriter Odra Avizvenis. It is known that both women are about 50 years old. Columnist Nicole Phelps sees this as a direct message: for example, the brand clearly shows that it is aimed at adult women. Perfect, as if missing make-up, natural hairstyles, simple poses, a minimum of retouching - it would seem that fashion brands have been using these techniques recently. However, it was for The Row, a brand with ambitions of a luxury giant, that still turned out better and thinner than most. Their photos, in the foreground of which is a woman, and not a coat (no matter how ideal it is), I want to look endlessly.