Beauty without borders: What will be fashionable in the beauty industry tomorrow
Every year beauty trends are becoming more daring and extraordinary. The world went crazy with glitter on the lips and colored arrows, metal textures and dripping returned to fashion for a long time, and mascara of acid color or black lipstick can be easily found in the popular brands of corners. A special pleasure all this brings to those for whom tracking beauty trends and experimenting with them is part of the profession. Together with MAC PRO, we asked leading makeup artists to show us their version of modern make-up and tell us about their favorite trends.
Nika Kislyak
Most of all I am inspired by street fashion. In New York, you can see people from the future on the subway or on the street. They are so free to express themselves that sometimes the details of their image border on insanity, but it is interesting and original.
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At Fashion Weeks, you must skip all the actual things through yourself. But fashion for me is connected not only with clothes and makeup. I see a unique style in the surrounding people, the atmosphere of the cities where I travel, in modern and classical art.
In make-up, I wanted to create a minimalist mask that refers to the fashion of the 80s. I reworked the trend, but the hint is clear: shades of purple and pink, brilliant textures, wide thick eyebrows, wet styling - it's all about a bold era.
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Olga Tomina
I follow new trends every season. We know about what will be fashionable in six months. Makeup artist can not be cut off from what is relevant today in the fashion world.
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Our task is not just to shade the shadows on our eyes - millions of people can do this. The make-up artist should be able to use very fashionable elements of makeup in both creative and commercial work.
Today, there are more and more diverse textures: you can look for interesting solutions in make-up.
I love dripping - a technique that allows you to adjust the face with blush, but not in the usual way. Gradually bleached eyebrows come into fashion - I also used them in this image.
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Daria Kholodnykh
I was inspired by an illustration on which there was a cosmic sky, and it gave the impression that the artist, with his eyes closed, partially erased it with an eraser. It turned out chaotic white stripes. I wanted to repeat them on the skin.
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I do not watch closely for trends. I urge to emphasize individuality: blend the contour of the lips - this will be both natural and original. Is it possible to use the trend for universality in everyday life? Of course! I can use lip tint as a rouge, and I like to dye my eyebrows with mascara.
There are no products that perform only one function. There is only color and texture - and with this texture you can make eyes, eyebrows, cheeks, and hair. The makeup artist does not have to carry a suitcase of cosmetics. It is possible and with small means to make the most complicated make-up: the main thing is to include brains and fantasy.
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