The creator of the brand BLANK.MOSCOW Lena Yurieva about favorite outfits
FOR RUBBER "WARDROBE"we take pictures of beautiful, original or strangely dressed people in their favorite things and ask them to tell related stories. This week our heroine is the creator of the brand BLANK.MOSCOW Lena Yurieva.
I love comfortable, but functional and beautiful things. Of course, everyone has their own concept of beauty. I like to wear simple-cut things in calm colors as the base — white t-shirts, blue jeans, black leggings, dark or light dresses, mostly monophonic — and wear bright jackets, leopard fur coats, acid-colored sneakers, or fancy shoes.
I lead a very active lifestyle, because of the heavy workload at work, it happens to leave the house at six in the morning and return at two in the morning. Therefore, I really appreciate the comfort and convenience in terms of clothing and footwear. I can wear leggings with a T-shirt, and socks and flip-flops on my legs and in such a way wrap up production circles, running from one seamstress to another. Socks can be funny, with bananas or dogs, and slippers have long been started to make even Gucci.
I like to combine incompatible things of different styles and price segments. I love expensive shoes and accessories, while I can calmly wear them with a Zara dress or Topshop shorts. I like to dress in all black, but at the same time complement the image with bright shoes. Shopping is done mainly abroad. Previously, everything was brought from America, there were many brands that we could not find, and the prices were pleasantly pleased. Now, with a new course, it was no matter where to buy. Therefore, where there is time for shopping, I buy there.
Mixer shirt, Topshop shorts, Miu Miu sandals
The shirt is one of my recent acquisitions. I bought it in Moscow in the online boutique Aizel. I often buy things there, especially underwear. My favorite underwear is Agent Provocateur. I was incredibly lucky that their largest size just suits me perfectly. I note that finding a beautiful and comfortable underwear on the fifth size chest is not an easy task.
Of course, Agent Provocateur is rather about beautiful lingerie, with the convenience of everything here is difficult: bending down to fasten sandals, you can get up already with the breast outside the linen. Apparently, therefore, the brand has a more modest line in prices and materials, L'Agent by Agent Provocateur, where convenience and beauty are sung in one voice. I like to buy this lingerie online, I already know my size and the models that suit me. From year to year, the brand re-releases the same models in new color combinations and materials, and most importantly - almost always there is my "non-standard" size.
COS dress, Sorry I'm Not fringe fur coat, Nike sneakers
I can sing a separate ode to COS dresses. "Dimensionless black bags," as my mother calls them. I love bright shoes, jewelry, outerwear, but nothing can surpass my passion for black and blue dresses. I like to wear bright fur coats, coats and jackets, and the background to them is dresses of calm colors and minimalistic cut. In all, balance and harmony are valuable.
Sorry I'm Not Pink Fringed Fur Coat I'm Not Revealed to Me on a Beautiful Hungoverful Sunday Morning, after the opening of the summer season at Strelka. As it turned out, I took it off my friend and refused even to return all the cocktails at the bar. It should be noted that this beauty weighs five kilograms - putting it on, I feel the brunt of responsibility for promoting fashion to the masses. Here I am wearing a duty now! The fur coat, by the way, has a very beautiful silk lining, which depicts a story from Sailor Moon: the main character enchants the prince and shouts “Sorry I'm Not”.
Vintage flea-hat, Zara dress
I really love hats. Hats, caps and even Panamas surprisingly suit me, but in everyday life I don’t wear them much. I put on a hat, heels, a dress and think: well, where am I, Madame Hat. I laugh at myself, take off my hat and go in a more familiar form, but in vain! But I work on myself.
I bought this hat in Portugal three years ago. A friend calls me and says: "Lena, I took a cottage on the ocean coast in Portugal - you need to see it! You should drink some delicious wine here at sunset right today!" After 12 hours, we were already sitting in a house on the edge of the world overlooking the ocean and there was no one around for three kilometers. Waking up in the morning, I realized that the heat is +40. I was going for half an hour and did not prepare for the scorching sun - I was going to drink wine at sunset. As a result, we reached the nearest settlement, where we discovered a huge market for baubles and hats, my saving hat was there and was purchased for 5 euros.
I also have beautiful memories associated with the dress. This summer, my friends and I went to Barcelona for the Sónar music festival. There I spent three days in this dress and danced. It is very convenient for its dimensionlessness and internal pockets. In general, we wore a dress all in turn, and never lost anything from our pockets! And it is very valuable - to go to a music festival not with a bag that you always want to put somewhere, but in a dress with convenient pockets, where everything you need goes.
BLANK.MOSCOW sweatshirt, H & M jeans, Christian Louboutin loafers
Over the past six years, my brand BLANK.MOSCOW has released about 10 thousand sweatshirts. The paradox is that I have only one or two of my hoodies. Spiked loafers were bought long before the Cord song.
Unknown brand fur coat
I otbrykalas from a fur coat at the age of 15, by the age of 30 I gave up, because I found a pair of fur coats that I really like and do not turn me into a double wardrobe. We live in Russia, and with our climate a fur coat is like climate control in a wheelbarrow. It is not cold and not hot. For me, this is not an indicator of status, but just a little bit of funny kitsch in the image. Since Dad gave it, you can't upset Dad - you must wear a fur coat. So I wear sports pants and sneakers in the tent for bread. You only live once!
Unknown Brand Hat, COS Dress, YSL Shoes
Not a very characteristic bow for me at all, but I would go to some beautiful funerals. For example, your own.
BLANK.MOSCOW coat, Gucci bag, Nike sneakers
With the selection of a coat, I have an eternal problem - I look like a huge aunt with square shoulders in all, so I had to invent the perfect coat myself so that my chest would fit and not to look like a wardrobe. It is made of neoprene, this material holds its shape perfectly, is not blown, does not crease and is very light.
Gold sneakers Nike Air Max 1 SP Liquid Gold. Those were still silver - I had them demolished them safely, and on gold until the leg does not rise - wait! Apparently the wedding.
Michael Kors jacket, Combat T-shirt, Skirt & Other Stories, Nike Sneakers
T-shirt was presented by a friend who goes to the boxing club Combat, said: "Wear it for everyone to be afraid." My love for sneakers is especially strong, these are made of white leather, even the sole is covered with it. In Los Angeles, in the shop of sneakers, the guy already kneeled in front of me to read on the tongue which particular edition. It was awkward.
Windbreaker and sneakers - Nike, BLANK.MOSCOW sweatshirt, Ralph Lauren T-shirt, sweatpants and hat - Joyrich
As such, I spent a week climbing the mountains of Crimea. It was very comfortable and warm. Funny workouts with angels bought in Los Angeles from local designers, "beginners and promising."
Vintage dress, Nike rain coat, Burberry boots
When I first got into this form in the rain, rubber boots disguised by color under leather were saved, and the raincoat was soaked to the skin. Functionally, the thing turned out to be nothing: it is hot in the heat, it is cold in the frost, it is wet in the rain, but we must pay tribute - it is beautiful.
COS dress, windbreaker and Nike sneakers
I love the combination of black and white. As one friend said, "new white" Air Force "is super". And in combination with a black woolen dress - the universal soldier of my wardrobe. And for an evening cultural event, and for a Sunday walk through the park.
Clutch COMME des GARÇONS, glasses Tom Ford and Loewe
I love expensive shoes, bags and glasses, but I try to restrain myself and not suffer stuff.
Silver Amethyst Ring
Brought from India. I really like large rings and amethyst, which can change its color from raspberry-violet to blue-lilac five times a day with different lighting.
Marc Jacobs watch and chain, ring made to order in India
Watch bought in New York in one of the very first visits, the year so in 2007. The watches are made of steel of gold color, which looks pompous, but I really like them: the modest white dial and the lack of bright branding do not overload them. In general, I love everything gold, big sizes, but at the same time very simple form.
The whole story is connected with the ring. A couple of years ago, my friend and I went to India to plunge into the Arabian Sea and learn Zen after a hard and productive year in Moscow. In the second month of the trip, having traveled all the Ayurvedic centers, trans-festivals and historical places, settled in Goa and began to be interested in everything that is available there, for example, jewelry craftsmanship. In general, by the end of the third month, my girlfriend and I looked like gypsies - all hung with luxuries that our imagination was only capable of. During the time we were away from civilization, our tastes began to change, to adapt to local ones, but this ring is as close as possible to the world in which I now live in Moscow.