Pêche Péché Fine Jewelry: Cuffs, Bracelets & Rings

IN THE WEEKLY RUBRIC "NEW MARK" we present young designers and tell them where and why to buy their things. Our heroines this week are Elena Sarapultseva and Marina Spirina from Moscow. Under the Pêche Péché brand, they make unusual decorations for all occasions.

In Russia, there continues to be a boom in minimalist, laconic and subtle decorations, while pioneers like Himère, Bluebox, Maria Stern and anna.m.objects already have a wave of competitors. One of the most notable new brands in this segment is Pêche Péché, founded by friends: photographer Elena Sarapultseva and set designer and stylist of AD magazine Marina Spirina.

Behind the girls a lot of joint jewelry shootings in publications like Tatler, Elle, L'Officiel and AD. Realizing that they are a great team, Sarapultseva and Spirina decided to establish a common cause. Marina started to work and experiment with precious metals a few years ago, planning the first collection. Lena, having winterized in San Francisco and inspired by the relaxed Californian style, joined the work a little later. The girls began to make jewelry that they like themselves: miniature and elegant, with a share of provocation and humor. As Elena says, "they both escape attention and attract it." Now the girls are setting up production in Russia, materials for which are sought around the world.

Pêche Péché products - bracelets, pendants and rings - are made of precious metals: gold and silver. Especially distinguished are the cuffs with “now” or “sin” inscriptions, which can be worn as ear or lip piercings. Prices start at 2,000 rubles for a small silver jewelry. The plans also launch a children's line and make decorations with Russian words. All sales of the brand are carried out via instagram.

Pêche Péché is a young jewelry brand about youth, love and humor. We make subtle decorations with playful phrases. Our brand is about ironic tenderness, lightness and spontaneity. In gold and silver, we express what we have in our thoughts. We want our things to have meaning and character.